Potato News from Haryana

India

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Pepsico bets on Kurkure plus local flavours to crack the Indian snack market

Despite being an early bird in branded packaged snacks, PepsiCo India faces tough competition in this category. The company bets on its Kurkure brand combined with local flavors to keep up with the competition.

Chips and Snacks

Sunday, October 7, 2018

India

Potato Research Centre opened in Karnal, India

To boost research in potato production a new Potato Technology Centre was inaugurated in Haryana, India.

Potato Supply chain

Friday, April 8, 2016

India

Pepsico India launches new Lays campaign: 'Love to Love it'

It's still a month to go for Valentine's Day but Pepsico India is already ready to celebrate love, albeit, in a quirky way through its new Lay's campaign - 'Love to Love it'.

Chips and Snacks

Thursday, January 21, 2016

India

Pepsico India to reorganize Snack Brands: back to Lays and Kurkure

Pepsico India to reorganize Snack Brands: Lays and Kurkure

PepsiCo India is streamlining its snacks portfolio, creating two master brands: Lay's and Kurkure for western and Indian traditional salted snacks respectively.

Chips and Snacks

Wednesday, January 20, 2016

India

Frost Damages Potato and Tomato Crop in Karnal

A frost damaged potato field in North India in 2008 (Daljit Ami)

The continued accumulation of heavy frost on plants for the past few days is feared to have damaged 75% of the tomato crop in the district of Karnal, while potato growers may have suffered losses over 20%.

Thursday, January 23, 2014

India

Candy maker Perfetti van Melle enters Indian savory snacks market

Fifteen years after he quit PepsiCo's Frito-Lay as brand manager in charge of potato chips and traditional namkeen, Sameer Suneja has the global beverages and snacks maker looking over its shoulder with caution. Perfetti van Melle, the sugar confectio...

Friday, August 26, 2011

India

Kurkure launches 'Ingredients of India', three new regional flavours

India-based Namkeen brand from PepsiCo, Kurkure has launched three new products under the 'Ingredients of India' range made with a special ingredient, Dal.

Thursday, May 26, 2011

India

Frito-Lay India launches “Kurkure Spend Time with the Family Program”

A new advertising campaign for Frito Lay India's Kurkure snack encourages people to spend time with their families.

Monday, August 23, 2010

India

Export of Kurkure, Aliva considered by Frito-Lay India

Frito-Lay, the snack food division of PepsiCo India, is contemplating export of indigenously-developed products Kurkure and Aliva to markets such as the US and UK. “We are looking at markets where the Indian diaspora is strong,” says Frito-Lay marketi...

Thursday, May 6, 2010

India

Indian Actress Kareena Kapoor will star in marketing Frito-Lay Kurkure snack

Deepika Warrier, Director - Marketing, PepsiCo India Holdings (FritoLay Division), said, “We are proud to welcome Kareena Kapoor into the PepsiCo family. Kareena’s vibrant persona, pan-India appeal and her confident attitude makes her a great fit for o...

Monday, November 3, 2008

India