PotatoPro Homepage
  • English
  • Español
  • 简体中文
  • Nederlands

Potato News from Haryana

Pepsico bets on Kurkure plus local flavours to crack the Indian snack market
Despite being an early bird in branded packaged snacks, PepsiCo India faces tough competition in this category. The company bets on its Kurkure brand combined with local flavors to keep up with the competition.
Sunday, October 7, 2018
Potato Research Centre opened in Karnal, India
To boost research in potato production a new Potato Technology Centre was inaugurated in Haryana, India.
Pepsico India launches new Lays campaign: 'Love to Love it'
It's still a month to go for Valentine's Day but Pepsico India is already ready to celebrate love, albeit, in a quirky way through its new Lay's campaign - 'Love to Love it'.
Thursday, January 21, 2016
Pepsico India to reorganize Snack Brands: Lays and Kurkure
PepsiCo India is streamlining its snacks portfolio, creating two master brands: Lay's and Kurkure for western and Indian traditional salted snacks respectively.
Wednesday, January 20, 2016
A frost damaged potato field in North India in 2008 (Daljit Ami)
The continued accumulation of heavy frost on plants for the past few days is feared to have damaged 75% of the tomato crop in the district of Karnal, while potato growers may have suffered losses over 20%.
Thursday, January 23, 2014
Candy maker Perfetti van Melle enters Indian savory snacks market
Fifteen years after he quit PepsiCo's Frito-Lay as brand manager in charge of potato chips and traditional namkeen, Sameer Suneja has the global beverages and snacks maker looking over its shoulder with caution. Perfetti van Melle, the sugar confectio...
Friday, August 26, 2011
 Kurkure "Ingredients of India"
India-based Namkeen brand from PepsiCo, Kurkure has launched three new products under the 'Ingredients of India' range made with a special ingredient, Dal.
Thursday, May 26, 2011
A new advertising campaign for Frito Lay India's Kurkure snack encourages people to spend time with their families.
Monday, August 23, 2010
 Kurkure snack (Frito-Lay India)
Frito-Lay, the snack food division of PepsiCo India, is contemplating export of indigenously-developed products Kurkure and Aliva to markets such as the US and UK. “We are looking at markets where the Indian diaspora is strong,” says Frito-Lay marketi...
Thursday, May 6, 2010
 Frito-Lay Kurkure snack
Deepika Warrier, Director - Marketing, PepsiCo India Holdings (FritoLay Division), said, “We are proud to welcome Kareena Kapoor into the PepsiCo family. Kareena’s vibrant persona, pan-India appeal and her confident attitude makes her a great fit for o...
Monday, November 3, 2008