Price Elasticity varies based on potato variety and packaging size: everyday potatoes and large pack sizes are less elastic (Nielsen Perishables Group Price Elasticity Study 2014)
March 29, 2015
New research from the United States Potato Board (USPB) reveals the complexity and range of price sensitivities within the potato category.
Carl Hoverson elected Chairman of the United States Potato Board
March 19, 2015
North Dakota, potato grower Carl Hoverson was elected Chairman of the United States Potato Board (USPB) at the organization's 2015 Annual Meeting in Colorado Springs, Colorado.
Ryan Krabill
March 05, 2015
The United States Potato Board (USPB) is pleased to announce industry veteran Ryan J. Krabill has joined its staff in the newly-created position of Director of Research & Analysis.
NPC 2014 President Randy Hardy hands the award to Brendon Rockey and Sheldon Rockey with wife Nicole.
January 20, 2015
Brendon and Sheldon Rockey of Rockey Farms in Center, Colorado, were named the recipients of the prestigious 2014 Environmental Stewardship Award presented at the National Potato Council’s 2015 Annual Meeting.
United States Potato Board receives 5 million for the promotion of US Potatoes around the world
December 14, 2014
The United States Potato Board (USPB) received an allocation of $4,998,892 in program year 2015 Market Access Program (MAP) funds from the Foreign Agricultural Service (FAS) at USDA. These funds will be used by the USPB to promote frozen, dehydrated, chip-stock, table-stock and seed potatoes in over 25 countries around the world.
US Potato Exports Hit New Records In Both Value & Volume (expanded)
September 11, 2014
The value of all U.S. potato exports reached $1,755,544,515 for the recently completed July 2013 – June 2014 marketing year. This is an expanded version of an earlier publication.
Kim Breshears Joins USPB Staff as Marketing Programs Director
September 03, 2014
The United States Potato Board (USPB) is pleased to announce Kim Breshears has joined its staff as Marketing Programs Director in the Denver office. She started her new role August 18, 2014.
Amy Burdett, Marketing Operations Director, USPB
August 23, 2014
The United States Potato Board (USPB) is pleased to announce Amy Burdett has joined its staff as Marketing Operations Director in the Denver office.
Boulder Canyon Avocado Oil Canyon Cut potato chips
March 29, 2014
Boulder Canyon Avocado Oil Canyon Cut™ potato chips awarded as cleanest packaged snack food
Super Bowl becomes a Potato matter of importance
January 29, 2014
Washington State Potato Commission (WSPC) and the Colorado Potato Administrative Committee (CPAC) have made a 'friendly' wager on the outcome of the Superbowl matchup between the Seahawks and Broncos.
John Toaspern
January 20, 2014
The United States Potato Board (USPB) Members approved the restructuring of the domestic and international marketing departments to form one USPB marketing department.
[node:title]
March 25, 2012
The United States Potato Board (USPB) grower membership elected new leadership during its Annual Meeting held in Colorado Springs, CO, March 15-16. The following sections list the leadership for the coming year. The USPB Executive Committee, front...
Help