MountainKing increases fresh potato sales significantly with the use of high-graphic display bins
January 29, 2021
Just as QSR-chains use enticing menu board images to drive sales of combo meals, jumbo-sized slushies and other selections, retail grocers are using the same concept to capture the attention of shoppers looking for a side dish for their next prepared, at-home meal.
Doritos Brings a New Dimension to This Year's Super Bowl Experience with this Commercial
January 19, 2021
Doritos, one of the flagship brands from PepsiCo's Frito-Lay division, debuted its Super Bowl campaign, #FlatMatthew, with a cliff-hanging teaser that leaves fans guessing who exactly the commercial's secret star could be.
Frito-Lay Enhances Direct-to-Consumer Shopping Experience with the Launch of 'Make Your Own' Variety Pack
December 12, 2020
Snack fans have asked for more customization for years and Frito-Lay is responding in a big way. Frito-Lay today announced a new way for shoppers to customize their own Frito-Lay Variety Pack to fit the snacking needs of their household.
Frito-Lay U.S. Snack Index Reveals Nearly All Super Bowl LIV Viewers Expect Snacks for the Big Game
January 23, 2020
As fans prep their platters for the Super Bowl, Frito-Lay has announced findings from its latest U.S. Snack Index, a poll focused on Super Bowl snacking habits, and the results are clear – snacking is an essential part of the game day experience.
Cheetos Pops Into The New Year With Launch Of Cheetos Popcorn In United States
January 16, 2020
The Orange Cheetos Cheese Dust Everyone Loves – Combined with Popcorn Available in Both Cheddar and Flamin’ Hot® Flavors. Snackers everywhere love the delicious cheesy dust that lingers on their fingertips after enjoying a bag of Cheetos.