March 31, 2020
Famed Protein Snack Brand Expands Portfolio with Two New Innovations that Meet Consumers' Evolving Needs. KRAVE Plant-Based Jerky is perfect for flexitarians and those looking to incorporate more plant-based foods into their diets.
January 23, 2020
As fans prep their platters for the Super Bowl, Frito-Lay has announced findings from its latest U.S. Snack Index, a poll focused on Super Bowl snacking habits, and the results are clear – snacking is an essential part of the game day experience.
January 16, 2020
The Orange Cheetos Cheese Dust Everyone Loves – Combined with Popcorn Available in Both Cheddar and Flamin’ Hot® Flavors. Snackers everywhere love the delicious cheesy dust that lingers on their fingertips after enjoying a bag of Cheetos.
January 09, 2020
Most Americans (66 percent) consider themselves 'happy' people, while 33 percent go out of their way to smile at strangers - according to Lay's 2020 Smiles Survey.
November 25, 2019
This holiday season, Frito-Lay is all about salty vs. sweet with the release of its latest U.S. Snack Index, revealing the taste preferences driving snack consumption among consumers.
August 13, 2019
From throwing birthday parties for children in need to surprising hospital patients with a furry friend to rehabilitating injured veterans, 31 everyday people are being invited into millions of homes this summer to share their stories and spread smiles.
March 02, 2019
In partnership with artist Bebe Rexha, Frito-Lay launches three limited-time-only potato chip flavors inspired by Music
January 13, 2019
John Keeling is The Packer’s 2018 Potato Man for All Seasons.Tom Karst, the editor of The Packer, presented the award at National Potato Council’s annual banquet
November 04, 2018
Pepsico subsidiary Frito-Lay North America has launched a new snack brand in the United States, marketed to parents for their kids named Imag!ne
August 23, 2018
As kids go back to school, Frito-Lay variety packs offer parents the opportunity to add a special touch to packed lunches: parents can write or doodle directly on their chip bags