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Potatoes USA

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Potatoes USA is the nation’s potato marketing organization. Potatoes USA is the new (dba) name for the National Potato Promotion Board, that prior to March 2016 was doing business as (dba) the United States Potato Board (USPB).

The organisation is the central organizing force in implementing programs that will increase demand for potatoes.

The USPB provides the ideas, information, tools and inspiration for the industry to unite in achieving common goals.

Established in 1971, the USPB now represents more than 2,500 US potato growers and handlers and is the largest vegetable commodity board in the United States.
 

 

Anchored by a strong foundation of market and consumer research and analysis, the USPB domestic and international potato marketing programs include: advertising, nutrition science, public relations, retail and foodservice marketing, and issues management.

Whether the potato is grown for fresh, frozen, chip, dehydrated or seed use, the USPB is dedicated to positioning potatoes as a nutrition powerhouse—truly, goodness unearthed.

The USPB runs multiple websites, each targeting a different audience:

Nieuws over dit bedrijf

Potato Dish Trends
maart 07, 2024

Potatoes a top menu performer as loaded drums, fries, bowls entice younger generations

Potatoes appeared on nearly 83% of all U.S. restaurant menus in 2023, demonstrating the staying power of America’s favorite vegetable as a top menu performer.
Potato IPM logo
februari 25, 2024

Potatoes USA - Supported research into Neonic alternatives receives USDA funding

The U.S. Department of Agriculture (USDA)’s Specialty Crop Research Initiative (SCRI) recently announced funding for a four-year, Potatoes USA-supported research project to develop and evaluate potential alternatives to neonicotinoids for pest management of potato crops.
PRESQUE ISLE, Maine -- January 4, 2023 -- Mario Andrade, assistant professor of potato breeding and genetics at the University of Maine in Orono, stands in a potato field at the Aroostook Farm in Presque Isle during the September 2022 harvest. Andrade too
januari 10, 2024

New head of breeding program wants to save Maine potatoes from climate change

DNA science is gaining ground in agriculture, and researchers are using it to develop potatoes that will thrive in Maine’s changing climate.
La papa en el mundo sobre el cierre del año
november 27, 2023

La papa en el mundo sobre el cierre del año

Una foto del mercado global de la papa de cara a circunstancias climáticas adversas en el hemisferio norte.