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Wise Foods Inc.

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Wise Foods Inc is a US manufacturer of chips and snacks with the brand names Wise Potato chips, Ridgies, Kettle cooked potato chips, Cheez Doodles, Bravos Tortilla Chips and Wise Popcorn.

In December 2012, Wise Foods was acquired by the Mexican Coca-Cola bottler Arca Continental

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 Wise Foods CRUNCH world record
juli 10, 2009

WISE potato chips set world CRUNCH record during baseball game.

The familiar sounds of baseball -- the crack of the bat and the thud of baseball hitting leather -- were momentarily superseded Friday night by the unworldly sound of 39,203 fans setting the Guinness World Record(TM) for most potato chips crunched at o...
Terry's Potato Chips
januari 24, 2008

Snack Alliance announces return of Terry's Classic Snacks

When Wise Foods announced it was closing the Moore's potato chip plant in Bristol (VA) back in 2004, workers were supposed to lose their jobs, but then Snack Alliance bought the plant.
november 02, 2007

How many potato chip flavors is enough?

For years potato chip manufacturers like Lay's, Wise, Utz and others were content to churn out POPC -- plain old potato chips -- leaving the "gourmet"market to niche manufacturers. But then diversification hit the potato chip industry, offeri...
Chips of the New Block
juli 15, 2007

Chips of the New Block

Last week at the National Association for the Specialty Food Trade's annual Fancy Food Show, more than 2,300 specialty-food makers converged on the Javits Center, all looking to take a bite out of the specialty food market. Among the sellers of sauces,...