Herr's low fat Kettle chips big success

augustus 06, 2007
The potato chips made by the Herr family of Nottingham, Pa., are as much a part of the Philadelphia palate as hoagies, cheesesteaks and scrapple. The current face of the company is Ed Herr, who has become a local celebrity through the television commercials ubiquitous at any Phillies game.
Herr, though, isn't just a spokesman. He's also president of Herr Food Inc., the privately owned business founded by his father, James Stauffer Herr, in 1946. Despite fierce competition from multinational food companies, Herrs chips are the top sellers in the Philadelphia area, a position he said the company works hard to maintain
Herr's recently introduced a low fat kettle chip. Ed Herr: "That kettle line just took off. It went from $1 to $30 million in sales."