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Frito-Lay Snack Index Reveals Running Out of Snacks is Worse Than Losing the Super Bowl

Frito-Lay Snack Index: Running Out of Snacks is Worse Than Losing the Super Bowl

februari 02, 2023
With Super Bowl LVII just around the corner, consumers are looking forward to not only rooting for their teams, but also enjoying their favorite snacks alongside family and friends.
Frito-Lay Declares 2022 'The Year of Crunch'

Frito-Lay Declares 2022 'The Year of Crunch'

december 13, 2022
What does a perfect snack do? It crunches! The 'crunch' factor was on top as an important component of the perfect snack in the latest Frito-Lay U.S. Trend Index.
Frito-Lay Minis

Frito-Lay® Introduces Minis: New Bite-Sized Versions of Iconic Doritos, Cheetos and SunChips Flavors

november 03, 2022
The snacking world is about to get much bigger thanks to a new miniature innovation from Frito-Lay. Frito-Lay Minis are available for the brands Doritos, Cheetos and SunChips.
MountainKing Butter Cream Potatoes

MountainKing Potatoes Begins Re-Brand of Butter Russets as Butter Cream Potatoes

september 30, 2022
MountainKing has launched a re-brand of one of its popular, gourmet varieties with the introduction of its Butter Cream Potatoes, now available in three-pound poly mesh bags.
Isabel Vales, Ph.D., Texas A&M AgriLife potato breeder, shows off the experimental clone COTX08063-2Ru, which could be selected to make french fries. (Courtesy: Texas A&M AgriLife photo by Kay Ledbetter)

Texas A&M Potato Breeding Program targets french fry, chipping, fresh markets

september 04, 2022
New potato varieties bred by the Texas A&M Potato Breeding Program could enter the french fry market before long, said Isabel Vales, Ph.D., Texas A&M AgriLife potato breeder in the Department of Horticultural Sciences
Lays mashed up snack aisle with the newest batch of flavor swap releases

Lays mashed up snack aisle with the newest batch of flavor swap releases

augustus 09, 2022
Ready for flavor déjà vu? Last summer, the Lay's brand introduced new potato chips inspired by other fan-favorite Frito-Lay flavors that had fans asking themselves, "Wait, is this Doritos or Lay's?" Now, Lay's is adding another twist
Frito-Lay Snack Index - summer 2022

Frito-Lay Snack Index shows that consumers care about ethics and sustainability

juni 30, 2022
The latest U.S. Trend Index from snack leader Frito-Lay polled consumers on their snacking preferences and priorities and found that the 90 percent of consumers who snack daily care – and care deeply – about the companies.
A depiction of the process for the elimination of amylose starch in a potato. Courtesy: Texas A&M AgriLife graphic

Texas A&M AgriLife researchers use CRISPR technology to modify starches in potatoes

mei 28, 2022
Humble potatoes are a rich source not only of dietary carbohydrates for humans, but also of starches for numerous industrial applications. Texas A&M AgriLife scientists are learning how to alter the ratio of potatoes’
Thomas Rhett, the 2021 Academy of Country Music Male Artist of the Year, joins the iconic corn chip brand Frito Lay

Fritos debuts first tv commercial in 20 years featuring country music star Thomas Rhett

maart 13, 2022
Fritos, the versatile and "Down for Everything" corn chip from Frito-Lay, launches its first television commercial in 20 years and Thomas Rhett is along for the ride.
Guadalupe River Basin

PepsiCo invests in Guadalupe-Blanco River Authority Infrastructure to Eliminate Loss of Water Supply

februari 01, 2022
PepsiCo Beverages North America (PBNA) and Frito-Lay North America (FLNA) announced the awarding of a USD 1.2 million grant to the Guadalupe-Blanco River Authority (GBRA)
MountainKing Introduces Tajin Roaster Promo Offering Free, In-Bag Sample of Popular Dry Seasoning

MountainKing Introduces Tajin Roaster Promo

januari 25, 2022
MountainKing is spicing up several of its gourmet varieties by partnering with Tajín Clásico Seasoning to offer shoppers a free sample of the top-selling dry seasoning in 1.5 lb. bags
Doritos Flamin Hot Cool Ranch

Doritos Unleashes New Flamin' Hot Cool Ranch

december 28, 2021
Hot Cool Ranch Flavored Tortilla Chips, an all-new mash-up that combines the classic Cool Ranch flavor fans love with a spicy, bold crunch.


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