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Cheetos® Returns to the Super Bowl Stage with Mysterious (or Mischievous?) Campaign Starring Ashton Kutcher
January 15, 2021
Released today, teaser playfully reveals the brand has teamed up with the actor to steal the spotlight at Super Bowl LV ... with more talent to be revealed.
Baked potato campaign will be right on target
December 08, 2020
A new marketing campaign to promote the benefits of the baked potato in the United Kindom by the AHDB will use in-depth consumer analysis to pick the right spud selling point for each segment of the market.
Insort's video presentation of the Sherlock Safeguard® highlights food safety benefits
December 08, 2020
Following the introduction of the Sherlock Safeguard®, Insort presents a video highlighting the food safety benefits of their latest sorter. And - once again - Insort shows that a video presentation of equipment does not have to be boring.
Binegaaa! potato chips: Calbee educates Japan on salt & vinegar
August 28, 2020
Salt & vinegar may be a popular flavor in the United States (4th place) and even more so in the UK (2nd place), but it ranks nowhere in the top choices for Japanese consumers, who usually prefer plain salted, nori seaweed and salt, beef or chicken stock (consomme), sour cream or wasabi.
Side Delights Gourmet Petite Potatoes Receives US Packaging Design Award
April 22, 2020
Side Delights® recently announced its third packaging design award in five years. Graphic Design USA announced its 57th American Packaging Design Awards online today, including The Side DelightsÒ Gourmet Petite fresh potato package.
Bord Bia, CNIPT, Europatat and VLAM join forces to promote the consumption of fresh potatoes among European millennials
January 28, 2020
CNIPT, Bord Bia, Europatat and VLAM have launched an inspiring campaign under the title “Potatoes, prepare to be surprised – Europe’s favourite since 1536”.
Pringles set to launch 'Rick and Morty' potato chip flavour
December 17, 2019
American potato chip brand Pringles announced an upcoming Rick & Morty-themed flavour in partnership with Adult Swim and the Super Bowl.
Potato brand Tasteful Selections inspires happiness with Small-Bite Campaign
March 20, 2019
Potato brand Tasteful Selections inspires happiness with Small-Bite Campaign
McCain Foods South Africa can't claim they are 'SA's NO.1 Chip'
February 28, 2019
McCain Foods South Africa claims in this advert that it produces the country's 'number one' chip. However, the Advertising Regulatory Board (ARB) told them to remove the ads with immediate effect because the claim is simply not true.

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