Ads for potato products from United Kingdom

May 25, 2023

Need a recipe for your Fries/Chips in the UK? Try: 'Alexa, Open McCain'

McCain Foods, world’s largest manufacturer of frozen potato products and a global leader in prepared appetisers and snacks, has partnered with Say It Now to launch their first Actionable Audio Ad campaign in Q2 of 2023.

August 23, 2021

Potato Photographer of the Year

The Potato Photographer of the Year competition was inspired by acclaimed photographer Kevin Abosch’s image of a potato which sold for $1million in 2016. This magnificent photograph confirmed the appetite for potato-based art.

July 15, 2021

Lamb Weston’s Dukes of Chippingdom campaign wins the 2021 B2B Integrated Campaign at the Drum Awards for Marketing

Lamb Weston strikes gold again with its marketing agency, Art of the Possible, by winning the 2021 B2B Integrated Campaign at the Drum Awards for Marketing.

Baked potato campaign will be right on target

December 08, 2020

UK Baked potato campaign will use consumer specific targeted messages

A new marketing campaign to promote the benefits of the baked potato in the United Kindom by the AHDB will use in-depth consumer analysis to pick the right spud selling point for each segment of the market.

December 05, 2017

McCain opens its Roastaurant to help settle the #greatroastdebate

McCain UK is opening a Roastaurant where one can sample 100,000 possible roast dinner combinations.

May 16, 2016

Kettle Foods Ltd supports Kettle Bites with GBP 1.5 million campaign.

In the United Kingdom, Kettle Foods Ltd is supporting the KETTLE® Bites range throughout May and June, with the aim of educating target consumers that the new products offer great taste, but also a lighter eat for everyday snacking

March 08, 2016

AHDB Potatoes turns to top food bloggers to boost consumption

“Harnessing the power of leading bloggers and vloggers, as well as Twitter, Facebook and YouTube channels will enable us [AHDB Potatoes] to reach more consumers and engage with them on a more regular and impactful basis. As research shows, this is clearly the way forward.”

September 08, 2015

More than a bit on the Side: potatoes get marketing boost in the United Kingdom

With a major new campaign to promote fresh potatoes across Britain and Ireland about to break, AHDB Potatoes and Bord Bia (the Irish Food Board) are calling on industry to get behind it and help change the way consumers think about potatoes.

National Farmers Union (NFU) of Scotland

January 20, 2015

NFU Scotland urges shift from Potato R&D to Potato Promotion

To combat tumbling potato consumption, NFU Scotland has urged the industry’s statutory levy body to consider shifting its funding emphasis from research and development to more promotion.

October 05, 2014

Win a handmade kitchen with KETTLE® Chips (UK).

Now there will be even more reasons to purchase the sharing bags as KETTLE® Chips runs its first ever on pack promotion on the core 150g range (United Kingdom).

July 20, 2014

McCain Foods GB is looking for a new advertising agency

McCain Foods GB is looking for a new agency for its UK advertising account, as part of a £20 million review.

July 03, 2014

One Voice Campaign Potato Council gaining momentum

Potato Council’s One Voice campaign is fast gaining momentum, with people from all sectors of industry getting involved and doing whatever they can to help spread positive messages about potatoes.

June 15, 2014

McCain Foods GB sponsors 2014 Tour de France

McCain Foods GB will be and official supplier of Tour de France 2014, which starts with an opening stage in Yorkshire.

May 11, 2014

McCain Foods unveils Brazilian sharing bowl giveaway in the United Kingdom

McCain Foods UK is giving away thousands of Brazilian-themed limited edition Wedges sharing bowls free with two packs of McCain Wedges to drive volume, frequency of purchase and grow the frozen potato category this summer.