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Kurkure witnesses a jump in penetration and order frequency as in-home consumption rises
September 23, 2020
Dilen Gandhi, Sr. Director and Category Head - Foods, PepsiCo India tells us how difficult the lockdown period was for Pepsico's Kurkure and how the company plans to leverage on the current rise in-home consumption for snacks.
PepsiCo's Be & Cheery Acquisition Targets Online Snacks Growth in China
February 25, 2020
This weekend, PepsiCo, Inc. announced that it had agreed to acquire Hangzhou Haomusi Food Co., Ltd. ('Be & Cheery'), one of the largest online snacks companies in China, from Haoxiangni Health Food Co., Ltd. ('Haoxiangni') for USD 705 million.
Pepsico bets on Kurkure plus local flavours to crack the Indian snack market
October 07, 2018
Despite being an early bird in branded packaged snacks, PepsiCo India faces tough competition in this category. The company bets on its Kurkure brand combined with local flavors to keep up with the competition.
Frito-Lay India launches 'Kurkure Spend Time with the Family Program'
August 23, 2010
A new advertising campaign for Frito Lay India's Kurkure snack encourages people to spend time with their families.

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