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Doritos Brings a New Dimension to This Year's Super Bowl Experience with this Commercial

Doritos Brings a New Dimension to This Year's Super Bowl Experience with this Commercial

January 19, 2021
Doritos, one of the flagship brands from PepsiCo's Frito-Lay division, debuted its Super Bowl campaign, #FlatMatthew, with a cliff-hanging teaser that leaves fans guessing who exactly the commercial's secret star could be.
Cheetos® Returns to the Super Bowl Stage with Mysterious (or Mischievous?) Campaign Starring Ashton Kutcher

Cheetos® Returns to the Super Bowl Stage with Campaign Starring Ashton Kutcher

January 15, 2021
Released today, teaser playfully reveals the brand has teamed up with the actor to steal the spotlight at Super Bowl LV ... with more talent to be revealed.
PepsiCo Doubles Down on Climate Goal and Pledges Net-Zero Emissions by 2040

PepsiCo Doubles Down on Climate Goal and Pledges Net-Zero Emissions by 2040

January 14, 2021
Pepsico announced it will accelerate its efforts to build a more resilient and sustainable food system, reducing GHG emissions by more than 40% by 2030. In 2020 the company achieved its objective to use 100% renewable electricity in the United States and plans to do the same in Mexico and Australia by the end of 2021
Utz Brands To Acquire Vitner’s Snack Food Brand And Distribution Assets; Expands Utz’s Position In Chicago And The Midwest

Utz Brands To Acquire Vitner’s Snack Food Brand And Distribution Assets

January 12, 2021
Utz Brands, Inc. announced that its subsidiary Utz Quality Foods, LLC has entered into a definitive agreement with Snak-King Corp. to acquire certain assets related to the Vitner's brand for a total purchase price of $25 million, subject to customary purchase price adjustments.
PepsiCo leverages AI to create an intelligent monitoring system that improves Cheetos consistency

PepsiCo leverages AI to create an intelligent monitoring system that improves Cheetos consistency

January 05, 2021
To the untrained eye (and mouth), a Cheetos Snack is a Cheetos Snack. But even die-hard snack lovers might not realize the lengths to which engineers go to ensure each bite has the optimal crunch, lightness, and shape.
Frito-Lay Enhances Direct-to-Consumer Shopping Experience with the Launch of 'Make Your Own' Variety Pack

Frito-Lay Enhances Direct-to-Consumer Shopping Experience with the Launch of 'Make Your Own' Variety Pack

December 12, 2020
Snack fans have asked for more customization for years and Frito-Lay is responding in a big way. Frito-Lay today announced a new way for shoppers to customize their own Frito-Lay Variety Pack to fit the snacking needs of their household.
Pringles® Stacks The End Of 2020 With New, Refreshed Brand Look And Feel

After twenty years, Pringles® get a new Look

December 07, 2020
2020 has been the year we've all learned to adjust to change and the Pringles® brand and its iconic mascot, Mr. Pringle, is no exception: after twenty years, both get a new Look!
US potato imports surge

US potato imports surge

November 29, 2020
US potato imports for the first quarter of the July 2020 – June 2021 marketing year were up 19% in total, according to a news release issued by Potatoes USA.
PepsiCo Appoints Dr. Pietro Antonio Tataranni as Chief Medical Officer to protect workers, products from COVID-19

PepsiCo Appoints Chief Medical Officer to protect workers, products from COVID-19

November 22, 2020
PepsiCo, Inc. recently announced that Pietro Antonio Tataranni, MD has been named the company's global Chief Medical Officer. He will oversee the company's efforts to protect its global workforce, products, and communities in the face of the COVID-19 pandemic.
More Snacking and Online Purchasing Expected for Holiday 2020

More Snacking and Online Purchasing Expected for Holiday 2020

November 16, 2020
Two out of Three Consumers Plan to Stock Up on Snacks More Now Than Before the Pandemic, with Dips Seeing Dramatic Increase in Lead up to the Holidays Due to Convenience, According to Latest U.S. Snack Index

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