Retail Trends from India

October 08, 2023

ANUFOOD India 2023 wraps up, charting a prosperous path for India's food & beverage sector

ANUFOOD India 2023, co-located with ANUTEC - International FoodTec India & PackEx India 2023, recently concluded at the Bombay Exhibition Centre, Mumbai, setting the stage for India's food & beverage industry growth.

May 29, 2020

PepsiCo India partners with Dunzo to launch Exclusive LAY'S and Kurkure E-Stores

Starting with Bengaluru, the services will soon expand to Delhi, Mumbai, Gurgaon and Jaipur Consumers can select their favorite snack brands on 'daily grocery' on Dunzo's app, place their orders & get them delivered to their doorstep within an hour of ordering.

January 21, 2016

Pepsico India launches new Lays campaign: 'Love to Love it'

It's still a month to go for Valentine's Day but Pepsico India is already ready to celebrate love, albeit, in a quirky way through its new Lay's campaign - 'Love to Love it'.

March 11, 2013

India: PepsiCo's salty snack brand Kurkure is back with a whole new family

PepsiCo's salty snack brand Kurkure's latest ad campaign has arrived at a rather appropriate time. The Rs 9,400 crore Indian snack market is growing at a very healthy pace, about 25 per cent a year.

March 06, 2013

ITC Foods launches new TV Commercial for Bingo Tangles

ITC Foods has launched a new TV Commercial for its Bingo Tangles. The TV Commercial (TVC) created by Ogilvy &Mather Bengaluru went on air on 15 January.

From the first McCain Foods India TV campaign

October 11, 2011

McCain Foods India launched its first TV campaign in India

With more than 1.2 billion people, India is the second most populated country on the planet and offers ample opportunities for markets of all stripes. So why not frozen food? Canada’s McCain Foods has annual revenue of $6.5 billion.