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Information Resources, Inc. (IRI)

Information Resources, Inc. provides market and consumer information, predictive analysis, and foresight services.

The company offers market performance and strategy solutions that range from market measurement and point-of-sales tracking of online and offline purchases, to strategy and growth diagnostics, in-store performance audits, and new product forecasting; and consumer and shopper intelligence solutions that focus on leveraging shopper marketing cloud data to develop shopper insights, segment planning, opportunity sizing, and activation strategies.

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