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UK's Metcalfe’s Skinny launches maple bacon popcorn

Metcalfe’s Skinny launches brand new maple bacon popcorn in the United Kingdom

Award-winning innovators Metcalfe’s skinny popcorn® are excited to expand their delicious range with the launch of a brand new flavour, Maple Bacon.

Metcalfe’s skinny is the fastest growing premium popcorn brand in the UK, up by 29.5% year-on-year and now purchased by a record number of households. The launch of Maple Bacon offers retailers something new for their customers and will bring further excitement and growth to the category.

The performance of the Metcalfe’s skinny popcorn® brand has been helped by impressive results from Cinema Sweet which has generated almost £600k in retail sales since its launch in January 20164. Building on this recipe for success, the team has once again used a 100% natural stevia blend to develop a product that is lighter - offering just 121 calories per serving - and yet doesn’t compromise at all on taste. In addition, Metcalfe’s skinny Maple Bacon is gluten-free, nut-free and suitable for vegetarians.

Metcalfe’s skinny has always been known for innovation, first bringing Sweet ‘n Salt popcorn to the UK market 7 years ago. The choice of the popular new flavour combination of Maple Syrup with Bacon will help the brand stimulate further interest and engagement within the popcorn category.

Marketing Director Andrew Slamin:

“Recent trends indicate a rise in consumer demand for sweet & savoury flavours and lighter, better-for-you snacks so we’re pleased to have created Maple Bacon - a product that ticks both boxes”.

Maple Bacon will be available nationwide in the United Kingdom in sharing size (75g). In addition to Independents, retailers stocking the snack initially include Tesco and Sainsbury’s with other major retailers and impulse bags (25g) to follow before Christmas.