
German Food Companies Say No to Genetically Modified Potatoes
April 27, 2010
According to the results of a survey released this month by the German branch of the environmental organization Greenpeace, a number of snacks and fast food giants including Burger King, McDonald's, German seafood chain Nordsee and chipmaker Lorenz Sna...

Interview with Branislav Knezevic, President Western Division McDonald's Europe
November 27, 2009
Branislav (Bane) Knezevic, President Western Division of McDonald’s Europe was interviewed by Mike Dawson, editor of Lebensmittel Zeitung. Mike Dawson was looking for a fast food and global brand man’s view of food retailing in order to gain some cross...

McDonald's logo gets green background in Europe
November 26, 2009
McDonald's will swap the traditional red backdrop for a deep hunter green to offset its Golden Arches across German in an effort to promote a more eco-friendly image, the company said Monday. The change is to occur in about 100 German McDonald's rest...

Emblemático logo de McDonald's cambia de color por el medio ambiente
November 25, 2009
Como una forma de ponerse a tono con la preocupación mundial por el medio ambiente, la mayor cadena mundial de restaurantes, McDonald’s, cambiará el rojo por verde en su logo en los locales de Europa. “Con esta nueva imagen queremos dejar clara nuestr...

Jim Skinner: McDonald's well positioned in face of recession
November 14, 2008
McDonald's Corp is shielded against recession and has hardly been hit by the international financial crisis, Chief Executive Jim Skinner was quoted as saying on Thursday."Worldwide turbulence is barely affecting our business,"Skinner told Ger...

McDonald's: Qualitätskampagne 'Wissen wo's herkommt'
October 27, 2008
Vor wenigen Tagen startete McDonald's Deutschland mit TV-Spot und Anzeigen eine neue Kampagne. Ziel ist es, die regionale Herkunft der Produkte, die beim Marktführer verkauft werden, zu kommunizieren. Als Beispiel dient die Kartoffel:McDonald's nimmt r...
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Organic Meets Fast Food at Munich Fry Boutique
June 16, 2008
Europe is crazy about organic food and the trend has been growing steadily over the past several years. But can organic break into the fast food market? A French fry shop owner in Munich is convinced it can. "It's complete nonsense,"said Bern...
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Healthy fast food not easier on the heart
August 16, 2007
So-called "healthy"fast-food alternatives to the classic burger, fries, and soft drink, appear to have similar effects on the cardiovascular system, new research suggests. A single fast-food meal impairs endothelial function, lead investigato...