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Doritos, one of the flagship brands from PepsiCo's Frito-Lay division, debuted its Super Bowl campaign, #FlatMatthew, with a cliff-hanging teaser that leaves fans guessing who exactly the commercial's secret star could be.

Utz Brands, Inc. announced that its subsidiary Utz Quality Foods, LLC has entered into a definitive agreement with Snak-King Corp. to acquire certain assets related to the Vitner's brand for a total purchase price of $25 million, subject to customary purchase price adjustments.

Snack fans have asked for more customization for years and Frito-Lay is responding in a big way. Frito-Lay today announced a new way for shoppers to customize their own Frito-Lay Variety Pack to fit the snacking needs of their household.

Snack manufacturer Utz Brands, Inc. announced the acquisition of Truco Enterprises, a leading seller of tortilla chips, salsa and queso under the ON THE BORDER brand

Seeking to further accelerate innovation as consumer snacking continues to rise, Utz Brands, Inc. (NYSE: UTZ) announced it has appointed Shannan Redcay to the role of Senior Vice President of Innovation and Value Creation.

Utz Quality Foods, LLC. just announced its newest snack creation:  Guacamole flavored TORTIYAHS!® tortilla chips.

Snack manufacturer Frito-Lay will expand its operations in Perry, Georgia, already its largest US Manufacturing facility. The $200 million investment in the production of Baked Cheetos Puffs and Tortilla Chips creates 120 new jobs.

The Good Bean, pioneer of deliciously roasted chickpea snacks and category leader, has acquired Beanitos, maker of better-for-you bean-based chips and puffs.

As fans prep their platters for the Super Bowl, Frito-Lay has announced findings from its latest U.S. Snack Index, a poll focused on Super Bowl snacking habits, and the results are clear – snacking is an essential part of the game day experience.

MegaMex Foods (Orange, Calif.) and Herdez S.A. de C.V. (Mexico City, Mexico) announced a new licensing agreement with UTZ Quality Foods, LLC. (Hanover, PA) today.