August 23, 2018
As kids go back to school, Frito-Lay variety packs offer parents the opportunity to add a special touch to packed lunches: parents can write or doodle directly on their chip bags
April 13, 2018
Potato Grower Bill Skinner heads to Massachusetts this weekend to compete in his second Boston Marathon – at the age of 72.
December 05, 2017
McCain UK is opening a Roastaurant where one can sample 100,000 possible roast dinner combinations.
October 31, 2017
The PEI Potato Industry is excited to release for the first time a thirty second commercial highlighting the industry.
September 02, 2017
At the annual Idaho Grower Shipper Association convention, Frank Muir, President of the Idaho Potato Commission (IPC) revealed the marketing plans for the upcoming year.
July 10, 2017
Lay's, one of the marquee brands from PepsiCo's Frito Lay division, today announced it has narrowed its 'Do Us a Flavor' contest submissions to 10 semifinalist flavors. Check back for the Three finalists on July 18!
July 04, 2017
Wise Foods has formed brand partnerships with two US Pro Baseball teams: the New York Mets play the Atlanta Braves
July 03, 2017
West Australian potato growers want their potatoes back on dinner plates every day to help ease a massive glut. The advertising campaign - named Todatoes - began Saturday night with the start of a prime-time television advertising campaign.
April 18, 2017
The Big Idaho® Potato Truck has been making heads turn for six years. The splash it made in NYC in August 2016 was so big it earned the 6-ton spud the prestigious Bulldog Reporter's Silver Award for Best Special Event.