News on Potatoes in Retail from United Kingdom

Tracy Mattock, Marketing Manager (left) and Kate Wright, Category Insight Manager (right)

June 10, 2014

Greenvale Adds some Girl Power to Strengthen its Customer Understanding

Leading UK potato supplier, Greenvale is strengthening its marketing team with the appointment of two new members of staff, Tracey Mattock who takes on the role of Marketing Manager, and Kate Wright who is the new Category Insight Manager.

April 17, 2014

Fifty Years of Potato Storage Research at Sutton Bridge

This week saw the Potato Council division of the Agriculture and Horticulture Development Board (AHDB) mark the 50th anniversary of the opening of its Sutton Bridge Crop Storage Research (SBCSR) facility, near Spalding in Lincolnshire, United Kingdom

Roundtable Report Potato Council: Unearthing the role of potatoes in a healthy sustainable diet

February 25, 2014

Potatoes: convincing government of their importance

Potato Council acts as a knowledge house for Government raising the importance of the potato. Two years since this work programme started there has been a real increase in knowledge about potatoes amongst parliamentarians with 83% now regarding potatoes as an important crop.

February 17, 2014

UK Shoppers agree to pay more for named Potato Varieties

Potato Council’s latest campaign to encourage shoppers to trade up from generic whites to a named potato variety has been a great success.

February 03, 2014

GreenVale’s ‘Pretty Perfect Potatoes’ make their TV Debut

UK's leading potato supplier Greenvale is ramping up support for its fresh potato brand with a £1.5m TV advertising campaign, which goes on air from Monday 3 February.

January 22, 2014

Potato Council wants its health message to stick

Potato Council is calling on the UK industry to help promote the ‘Natural Goodness’ of potatoes, by applying for a new Potato Council car sticker which is now available to all its levy payers.

August 12, 2013

Farmers fight to reclaim the 'British New Potato'

Furious potato growers are going head to head with supermarkets and restaurants in a campaign to reclaim the "British New Potato".

August 06, 2013

‘Many Faces of Potatoes’ campaign successful

Potato Council’s summer ‘Many Faces of Potatoes’ campaign has been hailed a major success, following positive industry and consumer feedback.

June 13, 2013

The taste of summer at Sainsbury: British Gems

Greenvale, the UK’s leading potato supplier, will be celebrating the return of this season’s British Gems baby new potatoes in Sainsbury’s with a marketing campaign heralding the great British summer and a season jam-packed with iconic British events.

January 09, 2013

Students to name brand new potato varieties

In the United Kingdom, secondary school students are being given the chance to be a part of potato history and name a brand new variety.

February 12, 2012

Greenvale Farm Fresh, Greenvale AP's debut in Branded Sector

Greenvale AP, the UK’s leading supplier of potatoes, is aiming to inject fresh interest into the produce sector with the launch of its first branded product. GreenVale Farm Fresh potatoes are being sold in 2kg eye-catching blue and green paper bags.

January 26, 2012

Comber spuds get European protected status

Comber early potatoes have been granted protected geographical indication(PGI) status under European law.

July 13, 2011

Branston Potato truck humour wins top award

IT'S SPUD-TASTIC! The potato people at Branston are all celebrating - after the company scooped a top national award for its eye-catching lorry liveries. Branston won Livery of the Year at the Motor Transport Awards 2011 - the transport industry ‘...

January 24, 2008

Fane Valley potato packer closes Dervock plant

Fane Valley Co-operative Society Ltd said it was no longer feasible to retain its Dervock plant as a potato packing centre and it will close in early April. The plant grades, washes and pre-packs 5,000 tonnes of potatoes every year, sourced from arou...

October 02, 2007

BPC launches the Great Potato Challenge 2008

The British Potato Council starts a new search to find the UK’s best potato dish. As part of the Great Potato Challenge 2008, they are looking for pub and restaurant chefs that can cook up an innovative and tasty potato-based main course dish It can b...

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