News on Chips and Snacks from Texas

April 18, 2024

Cheetos® Debuts 'Other Hand' Campaign, an Official Celebration of Fans who Reserve their Dominant Hand for Enjoying Cheetos

Ninety-nine percent of people eat Cheetos® with their dominant hand, which means they need to live their life using their Other Hand... even if things get a little messy.

Four fan-favorite flavors return to store shelves as part of the new Lay's Flavor That Hits Home™ lineup

March 31, 2024

Lays Invites Fans on a Journey with locally Inspired Potato Chip Flavours

This spring, America's favorite potato chip brand is taking fans on a journey back to their hometowns with the launch of its newest campaign: Lay's® Flavor That Hits Home™.

March 28, 2024

SunChips Celebrates Solar Event with Exclusive Eclipse Inspired Flavor Release and Partnership with Astronaut Kellie Gerardi

As the country prepares for the highly anticipated solar eclipse, SunChips® is stepping into the spotlight.

Lays New Sweet & Spicy Honey Flavored Potato Chips

February 21, 2024

LAY'S® Says Hello to Swicy™ with New Sweet & Spicy Honey Flavored Potato Chips and Beloved Reality TV Duo Cameron & Lauren Hamilton

Lay's® debuts of its latest flavor innovation: Lay's® Sweet & Spicy Honey flavored chips.

The JOMO is Real: Frito-Lay Predicts Couches and Comfort as the MVPs of Game Day

February 10, 2024

Frito-Lay announces the annual Super Bowl Snack index: how you will snack on game day - on your couch

The first-ever Super Bowl in Las Vegas will be among the year's most exciting cultural moments – but for a staggering 81% of Americans, watching it all from the couch is much better.

January 26, 2024

Cheetos® Drops the Second-Best Thing to Buffalo Wings: Cheetos® Crunchy Buffalo--Hitting Store Shelves Just in Time for Super Bowl LVIII

Buffalo Wings have had their moment in the spotlight, so to show that being the best isn't all it's cracked up to be, Cheetos is proud to step in and claim the title of the second-best Buffalo thing.

January 25, 2024

Potato Expo 2024 Shines in Austin with 2320 Attendees, Paving the Way for Las Vegas Edition on Jan 14-15, 2025

In a dazzling display of innovation and collaboration, the Potato Expo 2024 concluded on Jan 11th, leaving 2320 attendees and 216 exhibitors with an announcement of Potato Expo 2025, Las Vegas.

Candid snack company founder and CEO Chris Kajander receives the USD 10,000 grand prize for his pitch to SNAC Tank highlighting the sustainability of his company's Noons™ cacao bites snack

January 23, 2024

Just started a snack brand? SNAC International Now Accepting Applications for SNAC Tank Pitch Competition

SNAC International announce the third SNAC Tank Pitch Competition: in a 'Shark Tank' like competition, innovative start-up snack brands have the opportunity to compete for a USD 10,000 prize. With featuring guest judge Daymond John!

Frito-Lay's U.S. Snack Index Predicts 2024 Trends Amidst an Increasing Time Crunch

December 27, 2023

Frito-Lay US Snack Index Predicts 2024 Trends

The fifth annual US Snack Index confirms what many of us are feeling – there are simply not enough hours in the day. A lack of time to prepare, eat and enjoy meals – especially among parents and younger generations – will blur the once-clear line between 'snacks' and 'meals' in 2024.

December 18, 2023

Keynote Speakers of Snack International event SNX 2024 announced

SNAC International’s education and collaboration forum SNX 2024 will take place on April 14-16 in Dallas TX at the Hyatt Regency Dallas.

November 09, 2023

LAY'S® and Matt James Celebrate Friendsgiving with Mashed Potatoes Made from Lay's Potato Chips

Friendsgiving season is here and Lay's® – America's favorite potato chip – is central to the dinner table with the brand's spin on the viral cooking hack turning Lay's potato chips into a favorite side dish: mashed potatoes.

Lay's® kettle cooked Ruffles® all dressed brings flavors of the great white north to Lay's flavor swap fan favorites

August 09, 2023

Lay's® Kettle Cooked Ruffles® All Dressed - Canada's favorite - back on the shelves in the United States

Since 2021, Lay's Flavor Swap potato chips have brought unexpected yet unforgettable twists to fan-favorite Frito-Lay chips, bringing smiles to snackers everywhere.

Heat and Control - Leaderboard - 20220920

SNAC International Announces SNX 2024

Serving as a complement to SNAXPO, SNX is SNAC International’s education and collaboration forum designed to spark dialogue, innovation, and growth, helping snack brands and manufacturers build deeper relationships across the entire supply chain.

Savoring the Summer: U.S. Snack Index Reveals Key Insights for a Worry-Free and Memorable Season

May 26, 2023

Frito-Lay Reveals United States Snack trends for this Summer

As temperatures rise and Americans eagerly anticipate the pleasures of summertime, Frito-Lay and Quaker today released the first-ever joint US Summer Snack Index.

Rold Gold Celebrates 20th Anniversary of National Pretzel Day by Rewarding Pretzel Lovers in Northeast with $50,000

April 27, 2023

Rold Gold Celebrates 20th Anniversary of National Pretzel Day by Rewarding Pretzel Lovers in Northeast with USD 50,000

The iconic brand that's shown up for pretzel lovers for more than 100 years calls on snackers to share all the ways they Just Add Gold™ to their special moments for a chance to take home a share of the cash prize.

Frito-Lay Expedites 2040 Net-Zero Emissions Goal with Over 700 Electric Delivery Vehicles

April 23, 2023

Frito-Lay to Deploy 700 Electric Vehicles in the United States by the end of this year

This Earth Month, Frito-Lay announced it will deploy over 700 electric delivery vehicles in the United States by the end of 2023.

April 10, 2023

Jack Link's and Frito-Lay Unite for An Iconic Collaboration Creating Epic New Snacks with Bold Flavors

In a first-of-its-kind mash-up, Jack Link's and Frito-Lay are combining Jack Link's high-quality meat snacks and Frito-Lay's fan-favorite flavors to offer snackers the new Jack Link's Doritos® Spicy Sweet Chili flavored and Flamin' Hot® flavored Original beef jerky and meat sticks.

April 05, 2023

Frito-Lay and Quaker Open New Industry-Leading Greenhouse Learning Center to Fast-Track Sustainable Packaging Innovation

Frito-Lay and Quaker announced the opening of an industry-leading Greenhouse Learning Center at its R&D headquarters. The Learning Center will be used to field test, measure, and analyze compostable packaging with an aim to speed up the rate of innovation.

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