News on Chips and Snacks from Japan

Bags of Calbee chips at a supermarket in Tokyo in July 2021.
August 08, 2023

How Asia’s top potato chip maker Calbee dealt with a huge supply shortage

What happens when Asia’s biggest potato chip maker runs out of potatoes? Japanese snack brand Calbee had to learn the hard way.
Koikeya giving snackers a chance to compare chips made from potatoes in 3 Japanese regions
May 29, 2023

Koikeya offers snackers the opportunity to compare chips made from potatoes grown in 3 Japanese regions

Drinks like sake and wine are often appreciated for their regional characteristics that are deeply rooted in the environmental conditions from the crop used. So, why not potato chips too?
Japan’s newest potato chip flavor: Convenience store fried chicken.
November 17, 2022

Japan’s newest potato chip flavor: Convenience store fried chicken

There are all sorts of ways Japanese convenience stores earn the "convenient" part of their name. They’ve got branches all over, for example, so you’re hardly ever more than a short walk away from one.
Individually wrapped potato chips! New genre 'high-density potato chips' dark potatoes anchovy olives
October 09, 2022

Individually wrapped potato chips! New genre 'high-density potato chips' dark potatoes anchovy olives

Koikeya Co., Ltd. launched a new style high-density potato chip 'Dark Potato Anchovy Olive' with a rich sauce on crispy potatoes in Tokyo and the surrounding (Kanto) area, Japan. It will be on sale at all channels and in the Koikeya online shop.
Japan’s Top Potato Chip Maker Calbee to Raise Prices Up to 20%
June 23, 2022

Japan's Potato Chip Manufacturer Calbee to Raise Snack Prices Up to 20%

Calbee Inc., Japan’s answer to Frito-Lay with an enormous product line-up ranging from pizza-flavored potato chips to low-carb granola, is raising prices again as companies struggle to absorb costs
Burger King Japan is offering dried ramen instead of French fries in its combo meals
May 16, 2022

Burger King Japan is offering dried ramen instead of French fries in its combo meals

In recent months, Japan has been rocked multiple times by a potato shortage. Some might say "rocked" is too strong a word, but how else can one describe the collective simultaneous rumbling of unsatisfied stomachs across the country
New wet potato chips revolutionize snack industry in Japan
May 03, 2022

New wet potato chips revolutionize snack industry in Japan

Japanese snack companies are always looking for new and exciting ways to tantalize their taste buds. Now, the country’s leading potato chip maker, Calbee, is changing the game entirely by taking the crunch out of their potato chips
Potato chips that do not get your fingers all powdery developed by Calbee and Tokyo Banana
November 11, 2021

Potato chips that do not get your fingers all powdery developed by Calbee and Tokyo Banana

Since the dawn of the potato chip, humanity has struggled to fully control it. Like the Sirens of Anthemoessa, they draw them in with their delicious flavors and crunchy textures
Google hypes the Pixel 6 in Japan with bag of Google Original Potato Chips
September 21, 2021

Google's next flagship product in Japan: potato chips

Google is going all out to advertise its next flagship phone around the world. In Japan, it offered 'Google Original (Potato) Chips' to highlight the new Tensor SoC in the Pixel 6 and Pixel 6 Pro.
Japanese convenience stores get potato chips designed to be paired with canned chuhai cocktails
August 17, 2021

Japanese convenience stores get potato chips designed to be paired with canned chuhai cocktails

While Japan is home to many great izakaya and other drinking establishments, RTD (ready to drink) canned cocktails are very much a popular way to enjoy a refreshing alcoholic beverage.
Japanese potato chip Flavor Innovation
April 27, 2021

Mintel discusses Japanese potato chip Flavor Innovation

Looking at the Japanese snack market, Japanese potato chip products are a highly active category. Compared to Chinese potato chip products, Japanese potato chips are worth learning from in terms of flavor selection and dimensions.
Pringles Japan Readies 'Texas Ribs' Flavored Chips
March 13, 2021

Pringles Japan Readies 'Texas Ribs' Flavored Chips

With COVID-19 still restricting international travel, Pringles Japan is continuing its 'Passport Flavors' series centered around replicating regional flavors from around the world in 2021.
Calbee’s umami-rich Hokkaido scallops and butter potato chips perfect for winter snacking
February 12, 2021

Calbee’s umami-rich Hokkaido scallops and butter potato chips perfect for winter snacking

Are you looking for a tasty snack to go with your beer, sake or Strong Zero this winter season? If you're a seafood-lover, look no further than Calbee's latest entry in their "Otona no Potato Rich" chips geared towards adults.
Savor the Unadulterated Taste of Japan's Best 'baron of Potatoes' in Koikeya's Unsalted Chips
November 06, 2020

Savor the Unadulterated Taste of Japan's Best 'baron of Potatoes' in Koikeya's Unsalted Chips

Have you heard of danshaku potatoes? Following the Meiji Restoration and until it was abolished in 1947, Japan had a peerage system called the kazoku 華族, with princes, barons, dukes, marquesses, and viscounts.
Binegaaa! potato chips: Calbee educates Japan on salt & vinegar
August 28, 2020

Binegaaa! potato chips: Calbee educates Japan on salt & vinegar

Salt & vinegar may be a popular flavor in the United States (4th place) and even more so in the UK (2nd place), but it ranks nowhere in the top choices for Japanese consumers, who usually prefer plain salted, nori seaweed and salt, beef or chicken stock (consomme), sour cream or wasabi.
Calbee is targeting Asian markets in its expansion plans, including China and India.
June 03, 2019

Snack maker Calbee poised to take bigger bite out of the US snack market

Japanese snack company Calbee is gearing up for a US marketing campaign for its best-selling Jagarico potato snack in an aggressive drive to increase overseas sales.
The 'best before' dates for Calbee Inc.'s bagged potato chip products will be extended by two months starting October.
June 03, 2019

Calbee to extend 'best before' dates for potato chip products by two months

Major Japanese snack-maker Calbee Inc. said Thursday that it will extend the 'best before' date for its potato chip products by two months.
Calbee recalls microwaveable potato chips days after launch for fire hazard
February 22, 2019

Calbee recalls microwaveable potato chips days after launch for fire hazard

Just days after their launch, Japanese potato chip manufacturer Calbee recalled all bags of their new microwaveable potato chips, Renji de Poterich, over concerns that they may catch fire.

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