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Newsletters on Chips and Snacks

Potato chips marketing exposed
I just came across a very interesting piece of research, that was also very nicely described in a blog post by one of the authors. A must read for marketers of potato chips - especially if you want to sell your chips expensive...
Thursday, December 1, 2011
Frito-Lay Production Locations
Recently Frito-Lay started a campaign in the US to show consumers where their bag of Lays Chips was manufactured and even where the potatoes for that specific bag were grown: the Chips Tracker. In the ads, Frito-Lay features potato farmers growing their chips potatoes in California, New England, Texas, Michigan and Florida.
Potato Chips: Fried, Kettle Fried or Continuously Kettle Fried
Pepsico's new Red Sky Potato Chips are fried in a new way: these potato chips are continuously kettle fried. The idea behind continuously kettle frying is to replicate the typical time-temperature profile of the classical kettle frying process, but in a continuous fryer. This is not as easy as it may seem...
Wednesday, March 18, 2009
What is happening in the savory snacks market?
Frito-Lay reported for the 3rd quarter a 9% revenue growth in North America, resulting from double-digit growth at Tostitos, Ruffles and Cheetos and high-single-digit growth in trademark Lay's and Doritos. Profit was up 6% and volume 1.5%. Frito-lay managed to pass on (most of the) higher oil and fuel costs (by increasing prices and reducing packaging sizes) without suffering a loss of overall volume!
Tuesday, November 25, 2008
What is the healthier option?
Last week we were going to buy popcorn. OK, I admit, we do not only eat potato chips. We ended up to make a choice between two healthier options
Wednesday, July 23, 2008
ridged potato chips
Controlling portion size is one of the corner stones in the efforts to reduce Obesity. In an effort to help consumers control portion size, snack manufacturers are increasingly offering these small packages. That is a step in the right direction. Right? Maybe not....
Wednesday, July 2, 2008
In 2007, 20 – 40 % of all corn in the US was used for energy production
Today the Snack Food Industry made its case in US congress for changes in the US biofuel policy, in light of the dramatic increase of food prices and the environmental costs.
Wednesday, May 14, 2008
Bulk potato storage for processing potatoes in the United Kingdom
The amount of reducing sugars in the potato are responsible for the colour formation of fried products. So if potatoes are too high in reducing sugars, they are not suitable for processing.
Wednesday, March 5, 2008