Organic

Wal-Mart Stores Inc. is phasing out its Wild Oats organic food brand, according to people familiar with the matter, dropping a line of products introduced two years ago to bring inexpensive organics to the masses.

Wal-Mart Stores Inc (WMT.N) wants Americans, even those on a budget, to buy more organic food. The retailer that leads U.S. stores in grocery sales said on Thursday it struck a deal to sell Wild Oats brand organic foods at non-organic prices.