Pepsico India to reorganize Snack Brands: back to Lays and Kurkure
PepsiCo India is streamlining its snacks portfolio, creating two master brands: Lay's and Kurkure for western and Indian traditional salted snacks respectively.
May 23, 2011
Snack-chip technology with a pop
By now you’ve seen, heard or crunched on the new snack craze that’s popped its way into store aisles.
August 23, 2010
Frito-Lay India launches 'Kurkure Spend Time with the Family Program'
A new advertising campaign for Frito Lay India's Kurkure snack encourages people to spend time with their families.
