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ITC’s Sunfeast takes on popular Bangladeshi potato biscuit brand

ITC’s Sunfeast takes on popular Bangladeshi potato biscuit brand

July 12, 2021
The brand’s latest potato biscuits will be available first in south India, West Bengal and markets in north-eastern states. These will be made available through ITCstore.in, general trade outlets and modern trade stores.
Bamba, Israel’s greatest snack food, may save us all

Bamba, Israel’s greatest snack food

January 16, 2021
In Israel, no product has quite as much name recognition or commands as much control of the national snack market as Bamba.
Kurkure witnesses a jump in penetration and order frequency as in-home consumption rises

India: Kurkure witnesses a jump in penetration and order frequency as in-home consumption rises

September 23, 2020
Dilen Gandhi, Sr. Director and Category Head - Foods, PepsiCo India tells us how difficult the lockdown period was for Pepsico's Kurkure and how the company plans to leverage on the current rise in-home consumption for snacks.
PepsiCo's Be & Cheery Acquisition Targets Online Snacks Growth in China

PepsiCo's Be & Cheery Acquisition Targets Online Snacks Growth in China

February 25, 2020
This weekend, PepsiCo, Inc. announced that it had agreed to acquire Hangzhou Haomusi Food Co., Ltd. ('Be & Cheery'), one of the largest online snacks companies in China, from Haoxiangni Health Food Co., Ltd. ('Haoxiangni') for USD 705 million.
Pepsico bets on Kurkure plus local flavours to crack the Indian snack market

Pepsico bets on Kurkure plus local flavours to crack the Indian snack market

October 07, 2018
Despite being an early bird in branded packaged snacks, PepsiCo India faces tough competition in this category. The company bets on its Kurkure brand combined with local flavors to keep up with the competition.
Frito-Lay India launches 'Kurkure Spend Time with the Family Program'

Frito-Lay India launches 'Kurkure Spend Time with the Family Program'

August 23, 2010
A new advertising campaign for Frito Lay India's Kurkure snack encourages people to spend time with their families.

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