News On Potato Chips from India

Balaji Wafers plans new unit in Belagavi, Karnataka
December 20, 2022

Savory Snack manufacturer Balaji Wafers plans new factory in Karnataka, India

Savory Snack manufacturer Balaji Wafers is planning to set up a wafers and namkeen manufacturing unit at Kanagale Industrial Area in Belagavi district of Karnataka, India
Lay’s premiumizes portfolio with exquisitely crafted Lay’s Gourmet
August 14, 2022

Lays expands its portfolio in India with a premium range of slow-cooked kettle chips: Lays Gourmet

Adding a touch of gourmet to its portfolio in India, Lay’s has launched a premium range of slow-cooked premium kettle chips, Lay’s Gourmet.
PepsiCo India All Set To Further Invest INR 186 crore (about USD 23.7 ml) In Uttar Pradesh For Expansion of Its Largest Foods Manufacturing Plant
June 27, 2022

PepsiCo India invest an additional USD 24 million to expand its largest food manufacturing plant in Uttar Pradesh, India

PepsiCo India announced expansion plans for its largest greenfield foods manufacturing plant that produces the immensely popular LAY’S potato chips in Kosi Kalan, Mathura in Uttar Pradesh.
In UP's potato-rich Firozabad, 650 women join forces for the first chips company
May 09, 2022

In UP's potato-rich Firozabad, 650 women join forces for the first chips company

Tables have turned for a 32-year-old Sadhna Yadav who was once jeered for her entrepreneurial ambition, but now cuts a figure of respect in her community.
In India, Lay's introduces Wafer Style, the thinnest potato chip from the house of Lay's
January 15, 2022

Lay's introduces 'Wafer Style', the thinnest potato chip from the house of Lay's

Expanding its brand footprint in India, Lay’s, the country's favourite potato chip brand, is introducing a new flat cut chip and its thinnest range of chips ever - Lay’s Wafer Style.
Big victory for farmers: India revokes patent for PepsiCo's Lay's potatoes.
December 09, 2021

Big victory for farmers: India revokes patent for PepsiCo's Lay's potatoes

India has revoked a patent for a potato variety grown exclusively for PepsiCo Inc's popular Lay's potato chips, according to an order issued on Friday by the Protection of Plant Varieties and Farmers' Rights (PPVFR) Authority.
PepsiCo commissions their largest greenfield potato chip plant in India, an investment of USD 110 million)
September 23, 2021

PepsiCo commissions their largest greenfield potato chip plant in Uttar Pradesh, India, investing USD 110 million

PepsiCo invests USD 110 million in a new potato chip plant in Kosi Kalan, Mathura spanning 29 acres. Pepsico will procure 150,000 tons of potatoes from more than 5,000 local farmers. This investment creates 1,500 jobs.
PepsiCo India partners with Dunzo to launch Exclusive LAY'S and Kurkure E-Stores
May 29, 2020

PepsiCo India partners with Dunzo to launch Exclusive LAY'S and Kurkure E-Stores

Starting with Bengaluru, the services will soon expand to Delhi, Mumbai, Gurgaon and Jaipur Consumers can select their favorite snack brands on 'daily grocery' on Dunzo's app, place their orders & get them delivered to their doorstep within an hour of ordering.
Pepsico India to reorganize Snack Brands: Lays and Kurkure
January 20, 2016

Pepsico India to reorganize Snack Brands: back to Lays and Kurkure

PepsiCo India is streamlining its snacks portfolio, creating two master brands: Lay's and Kurkure for western and Indian traditional salted snacks respectively.
January 18, 2012

Lay's Baked in India launched to expand health portfolio

India’s leading potato chips brand, Lay’s from PepsiCo, has joined hands with renowned designer duo Shantanu-Nikhil to launch a new range of baked chips - 'Lay’s Baked', through an exclusive fashion show in Delhi.
 Frito-Lay
November 02, 2009

Lay's India invites flavour ideas from consumers in 'Give us your dillicious flavour'

Potato chips maker, Lay's, today launched 'Give Us Your Dillicious Flavour' campaign to invite innovative flavour-ideas from Indian consumers.
Frito-Lay
December 04, 2007

Frito-Lay goes Indian to up its market share

Multinational snack maker FritoLay has Indianised its potato chips brand Lay’s in the wake of competition by new entrants like ITC’s Bingo. As part of its rebranding exercise, FritoLay has introduced Lay’s Chaat street, India’s Mint Mischief and Wafer...

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