News on Potatoes in Retail from Idaho

Jamey Higham Named New Idaho Potato Commission President and CEO
November 02, 2021

Jamey Higham Named New Idaho Potato Commission President and CEO

Produce industry veteran Jamey Higham will become the next president and CEO of the Idaho Potato Commission, effective in early 2022.
Retailers Break Away from the Pack with Top Awards in Idaho Potato Lovers Display Contest
July 01, 2021

And the winner is... Top Awards in the Idaho Potato Lovers Display Contest

Pulling out all the stops to showcase their favorite spuds, retailers nationwide fought hard for the highest honors in the Idaho Potato Commission’s (IPC) 30th annual Idaho® Potato Lovers Display Contest.
New branded Idaho russet potato packaging launched
April 20, 2021

New branded Idaho russet potato packaging launched

If consumers 'eat with their eyes first', you could say that packaging is the main course. As such, communicating your brand through a unique package can be one of the most powerful tools in the produce aisle.
How flavored mashed potato manufacturer Idahoan Foods drives consumer loyalty with new households
March 25, 2021

How flavored mashed potato manufacturer Idahoan Foods drives consumer loyalty with new households

Idahoan Foods saw sales of its dehydrated mashed potato products rise during the pandemic as consumers cooked more meals at home.
Potandon introduces Minute Mashers: quick-and-easy shelf-stable mashed potatoes
September 17, 2020

Potandon introduces Minute Mashers: quick-and-easy shelf-stable mashed potatoes

It was just 18 months ago that Potandon Produce LLC in Idaho Falls, ID, introduced an innovative value-added potato product in the Green Giant Fresh brand called One Step … Done!
As Idaho's potato harvest gets underway, a look back at how it got started
September 04, 2020

As Idaho's potato harvest gets underway, a look back at how it got started

Farmers all across Idaho will be in their fields from now through most of October collecting the state's signature crop.
Idahoan Buttery Homestyle Mashed Potatoes
April 13, 2020

Retail demand for dehydrated potato products skyrockets

While food manufacturers supplying to foodservice are suffering from lost revenue and layoffs, companies primarily serving retail customers are faced with exactly the opposite. One example is potato processor Idahoan Foods.
Idahoan Mashed Potatoes voted product of the year 2019
February 11, 2019

Idahoan Mashed Potatoes voted product of the year 2019 in the United States

Idahoan Foods, LLC announced today that its Idahoan® Family Size Mashed Potatoes has been named Product of the Year for 2019, receiving top honors for the Side Dish Category.
Jason Allen appointed as CEO of Idaho Potato Packer Mart Produce
August 30, 2018

Jason Allen appointed as CEO of Idaho Potato Packer Mart Produce

Idaho Potato Packer The Mart Group, LLC, operating as Mart Produce, announced the appointment of Jason Allen as its new CEO effective August 23rd, replacing Brian Hansen who has acted as the Interim CEO since July 2017.
Idaho Potato Commission website redesigned
August 21, 2018

Idaho Potato Commission website redesigned

The Idaho Potato Commission (IPC) is thrilled to announce the launch of its redesigned website with more mobile-friendly formats, scroll features, modified layouts and a load-on-demand feature.
Idaho Potato Commission appoints Ross Johnson as international marketing director
May 30, 2018

Idaho Potato Commission appoints Ross Johnson as international marketing director

Industry veteran Ross Johnson was appointed as the new Idaho Potato Commission International Marketing Director.
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September 21, 2017

Idaho Potato Commission appoints first female to represent potato growers

The Idaho Potato Commission (IPC) announced the appointment of Mary Hasenoehrl of Gross Farms, the first female to represent potato growers in the Idaho Potato Commission.
Idaho Potato Commission updates industry on its marketing plans
September 02, 2017

Idaho Potato Commission updates industry on its marketing plans

At the annual Idaho Grower Shipper Association convention, Frank Muir, President of the Idaho Potato Commission (IPC) revealed the marketing plans for the upcoming year.
Idaho Potato Growers report lower yield in early Norkotah Harvest
August 27, 2017

Idaho Potato Growers report lower yield in early Norkotah Harvest

Idaho Potato industry officials report yields are down significantly as Western Idaho growers have started with their early harvest of Russet Norkotahs for the fresh market.
The Big Idaho® Potato Truck is back on the road for its 6th national tour
March 21, 2017

The Big Idaho® Potato Truck is back on the road for its 6th national tour

The Big Idaho® Potato Truck is back on America's highways promoting Idaho's most famous agricultural product, the Idaho® potato.
US government approved 3 more Simplot GMO potato types for cultivation and sale
March 20, 2017

US government approved 3 more Simplot GMO potato types for cultivation and sale

The US federal government has given the final OK to three more types of potatoes genetically engineered by Boise’s J.R. Simplot Co. to resist Phytophthora - the pathogen that caused the Irish potato famine.
A New Year, New - Idaho - Potato Recipes
January 20, 2017

A New Year, New - Idaho - Potato Recipes

Following an online potato recipe contest ('Fully-Loaded Idaho Potato Cook-off'), Kenmore awarded Crystal Schlueter’s unique and easy-to-make recipe for Mashed-Up Kimchi Reuben Tater Bombs with Sweet Onion & Gochujang Aioli the grand prize.
New 'Big Idaho Potato Truck' Commercial starts airing tomorrow.
November 10, 2016

New 'Big Idaho Potato Truck' Commercial starts airing tomorrow.

The Idaho Potato Commission is on a roll! Tomorrow they start airing the latest installment in their series of commercials starring the Big Idaho® Potato Truck, now in its sixth(!) year.

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