Scotty Brand (a brand of Albert Bartlett Ltd) has welcomed the start of its potato and Scottish strawberry season in Ayrshire. The company has great sales hopes after the number of Scots buying local vegetables has increased.
The harvest of the famous Jersey Royal potato has started on the island, the initial volumes are small and are sold via wholesale markets in London and Southampton, before moving across the rest of the United Kingdom.
UK Baked potato campaign will use consumer specific targeted messages
December 08, 2020
A new marketing campaign to promote the benefits of the baked potato in the United Kindom by the AHDB will use in-depth consumer analysis to pick the right spud selling point for each segment of the market.