Retail Trends from the United States

September 02, 2018

Rebranding Potatoes: Real Food. Real Performance

Potatoes USA has launched a video campaign on social media to boost the image of potatoes by focusing on their performance-boosting benefits

A new crop of fingerlings means... Party Potatoes are back!

September 01, 2018

A new crop of fingerlings... Yes, Party Potatoes are back!

Old Oak Farms®, RPE’s core commodity brand, is bringing excitement to the fingerling potato for the third year in a row, with Party Potatoes®.

August 23, 2018

To ease the back to school transition, Frito-Lay introduces 'snackable notes'

As kids go back to school, Frito-Lay variety packs offer parents the opportunity to add a special touch to packed lunches: parents can write or doodle directly on their chip bags

August 21, 2018

Idaho Potato Commission website redesigned

The Idaho Potato Commission (IPC) is thrilled to announce the launch of its redesigned website with more mobile-friendly formats, scroll features, modified layouts and a load-on-demand feature.

Sustainable Food Policy Alliance intend to change US Policies on Food and Farming

July 12, 2018

Sustainable Food Policy Alliance to drive progress in US Policies on Food and Farming

Four of the largest food companies in the United States have launched the Sustainable Food Policy Alliance, a new organization focused on driving progress in public policies that shape what people eat and how it impacts their health, communities, and the planet.

At the age of 72, Bill Skinner runs the Boston Marathon fueled by Potatoes

April 13, 2018

At Age 72, Bill Skinner runs the Boston Marathon - fueled by Potatoes

Potato Grower Bill Skinner heads to Massachusetts this weekend to compete in his second Boston Marathon – at the age of 72.

December 03, 2017

Whole Foods Market reveals Top Food Trends for 2018

High End Grocery Chain Whole Foods Market - now part of Amazon - named the ten most anticipated food trends for 2018

October 10, 2017

Walmart says its massive online sales growth will continue next year

Walmart expects its massive growth in online sales in the United States to continue next year.

September 02, 2017

Idaho Potato Commission updates industry on its marketing plans

At the annual Idaho Grower Shipper Association convention, Frank Muir, President of the Idaho Potato Commission (IPC) revealed the marketing plans for the upcoming year.

Growth in Online Grocery Shopping is Accelerating; 85% of orders includes produce.

August 31, 2017

Growth in Online Grocery Shopping is Accelerating and Most Orders include Produce

Online grocery purchases average 3.4% of total store sales for supermarkets offering the service. However, this number jumps to 5.2% of total sales for those retailers who have had the service for at least 4 years.

August 24, 2017

Amazon and Whole Foods Market announce immediate changes as acquisition closes this Monday

Amazon and Whole Foods Market today announced that Amazon’s acquisition of Whole Foods Market will close on Monday August 28, 2017 and a number of changes will be implemented right away.

Lay's names 10 semifinalists in 'Do-Us-A-Flavor the Pitch'. Who will get to the next round?

July 10, 2017

Lay's names SEMI-finalists in 'Do-Us-A-Flavor' the PITCH. Who will get to the next round?

Lay's, one of the marquee brands from PepsiCo's Frito Lay division, today announced it has narrowed its 'Do Us a Flavor' contest submissions to 10 semifinalist flavors. Check back for the Three finalists on July 18!

July 04, 2017

US Pro Baseball teams cash in on specifically designed and branded Wise Snacks

Wise Foods has formed brand partnerships with two US Pro Baseball teams: the New York Mets play the Atlanta Braves

April 18, 2017

Big Idaho Potato Truck wins PR award for putting the truck on a barge in New York City

The Big Idaho® Potato Truck has been making heads turn for six years. The splash it made in NYC in August 2016 was so big it earned the 6-ton spud the prestigious Bulldog Reporter's Silver Award for Best Special Event.

March 21, 2017

The Big Idaho® Potato Truck is back on the road for its 6th national tour

The Big Idaho® Potato Truck is back on America's highways promoting Idaho's most famous agricultural product, the Idaho® potato.

November 10, 2016

New 'Big Idaho Potato Truck' Commercial starts airing tomorrow.

The Idaho Potato Commission is on a roll! Tomorrow they start airing the latest installment in their series of commercials starring the Big Idaho® Potato Truck, now in its sixth(!) year.

August 23, 2016

Lay's surprises Seattle with Brazilian Carnival to bring the Brazilian Picanha flavor to life

As part of the Lay's 'Passport to Flavor' program, onlookers at the Amazon Treasure Truck in Occidental Square in Seattle, Washington were surprised by an over-the-top cultural experience.

May 17, 2016

Wal-Mart to phase out Organic Food brand Wild Oats

Wal-Mart Stores Inc. is phasing out its Wild Oats organic food brand, according to people familiar with the matter, dropping a line of products introduced two years ago to bring inexpensive organics to the masses.

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