Retail Trends from the United States

April 25, 2016

The big deal about April 26? Pretzels, Baby

Snyder's of Hanover® – the No. 1 pretzel brand in the United States – is bringing swagger back to the pretzel category on National Pretzel Day. On April 26, they're giving away thousands of bags of boldly-flavored Pretzel Pieces near baseball stadiums in eight cities around the country.

Black Gold Farms is expanding its succesful locally grown program

April 13, 2016

Black Gold Farms is expanding its successful locally grown program

Black Gold Farms understands the importance of marketing and merchandising to driving volume & profit growth for their retail customers, and nowhere is this more evident than with Black Gold Farms locally-grown initiatives.

March 21, 2016

Fresh Solutions Network announces seasonal in-store promotions

Fresh Solutions Network announced today its seasonal, in-store promotions, for retailers to celebrate the bright taste of spring and hot summer grilling with free-standing, promotionally themed merchandise displays, and coordinating point-of-purchase signage for Side Delights® Potatoes.

January 27, 2016

US Potato Board launches Spud Nation™ Food Truck Venture

The United States Potato Board (USPB) unveiled its first Spud Nation™ Food Truck at POTATO EXPO 2016, in Las Vegas, Nevada. This is an entirely new, proactive and aggressive demand-building approach for potatoes.

December 14, 2014

United States Potato Board receives 5 million for the promotion of US Potatoes around the world

The United States Potato Board (USPB) received an allocation of $4,998,892 in program year 2015 Market Access Program (MAP) funds from the Foreign Agricultural Service (FAS) at USDA. These funds will be used by the USPB to promote frozen, dehydrated, chip-stock, table-stock and seed potatoes in over 25 countries around the world.

October 05, 2014

MountainKing Potatoes Rolls Out Bold, New Display Units To Boost Impulse Sales

Texas-based MountainKing Potatoes has taken another step toward helping retailers boost impulse sales, reduce in-store labor and compliment ad features with new, high-graphic display units including large bins for high-volume promotions, easy-to-install display wraps and smaller, yet attractive display-ready stack boxes.

Great Big Idaho Potato Truck nominates Florida Dept. Of Citrus, Washington Apples and Gerorgia Peaches to accept ALS Ice Bucket Challenge

September 04, 2014

Great Big Idaho Potato Truck takes ALS Ice Bucket Challenge

Showing its support for one of the most popular fundraisers ever, the Idaho Potato Commission’s (IPC) Great Big Idaho® Potato Truck nominated the Florida Department of Citrus, Washington Apples, and Georgia Peaches to accept the ALS Ice Bucket Challenge.

July 30, 2014

US Potato Board partners with World Food Championships

The World Food Championships announced today that the United States Potato Board (USPB) has officially signed on as a partner for the 2014 competition, which will be held in Downtown Las Vegas, November 12-18.

Lays finalists 2nd Do-us-a-flavor contest in the United States: Lay's Cappuccino, Lay's Cheddar Bacon Mac & Cheese, Lay's Kettle Cooked Wasabi Ginger and Lay's Wavy Mango Salsa

July 17, 2014

Do-us-a-flavor top chip flavors soon arriving in stores throughout the United States

'Do us a flavor' finalists Lay's Cappuccino, Lay's Cheddar Bacon Mac & Cheese, Lay's Kettle Cooked Wasabi Ginger and Lay's Wavy Mango Salsa Flavored Potato Chips Hit Shelves Nationwide in late July; Fans Can Vote to Save their Favorite through October 18, 2014

May 16, 2014

Cape Cod Potato Chips Launches Two Savory New Cheese Flavors

Cape Cod® Potato Chips adds two savory new cheese varieties to the snack aisle with the launch of Buffalo Cheddar Waffle Cut and 40% Less Fat Aged White Cheddar & Sour Cream.

One of the winners of the IPC potato display contest: Nick Eisele

May 06, 2014

Over 5000 retailers participated in the potato display contest of the Idaho Potato Commission

More than 5,000 supermarket chains and independent retailers showcased spuds for Idaho Potato Commission's annual Potato Lover’s Month retail display promotion in February, the most ever in the contest’s 23 years.

April 27, 2014

More to Love: PopChips offers bigger bags and bolder flavors

PopChips inc. announces 'More to Love', giving snackers bolder flavors, a crispier crunch and 15% more chips for the same price.

Dana Rady, director of promotion, communication and consumer education

April 24, 2014

Wisconsin Spudmobile to Feature Exciting Potato Exhibits

It won’t be long before consumers get a taste of Wisconsin potatoes in a new and creative way! The state’s traveling billboard, also known as the Spudmobile, is sure to be iconic with the many creative and educational components that are planned for its interior.

Lay's Air pOps, Original, Barbeque and Sour Cream & Onion

April 23, 2014

Lay's Air Pops Crisps rolled out in additional US States

Lay's potato chips, one of the marquee brands from PepsiCo's Frito-Lay division, is expanding distribution of Lay's Air Pops crisps to even more markets across the United States.

April 14, 2014

US Retailer Target introduces 17 Better-for-you brands

Target Corp. is now introducing “Made to Matter – Handpicked by Target.” The first-of-its-kind collection brings together 17 leading natural, organic and sustainable brands to introduce new products and make them more accessible.

February 21, 2014

Idaho Advertising Federation Recognizes Ad Produced For Klondike Brands

On February 6, the Idaho Advertising Federation presented I.E. Productions, an Idaho Falls Multimedia Advertising agency with a 1st place Diamond Gem Advertising Award in the Magazine Category for a series of print ads they produced for Klondike Brands™ potatoes.

Super Bowl becomes a Potato matter of importance

January 29, 2014

Super Bowl Potato Bet will benefit Food Banks

Washington State Potato Commission (WSPC) and the Colorado Potato Administrative Committee (CPAC) have made a 'friendly' wager on the outcome of the Superbowl matchup between the Seahawks and Broncos.

October 30, 2013

US Potato Board Partners With Hungry Girl For New Marketing Campaign

USPB has enlisted the help of Hungry Girl, the nationally recognized multimedia brand created by Lisa Lillien, which includes a popular web site, a free daily email service, eight bestselling books, a television series and countless other TV appearances.

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