Retail Trends from United Kingdom

May 25, 2023

Need a recipe for your Fries/Chips in the UK? Try: 'Alexa, Open McCain'

McCain Foods, world’s largest manufacturer of frozen potato products and a global leader in prepared appetisers and snacks, has partnered with Say It Now to launch their first Actionable Audio Ad campaign in Q2 of 2023.

February 17, 2022

UK Consumers have fallen back in love with their freezers

The released Frozen Food Report shows that retail frozen food sales in the United Kingdom have grown by 13.5%, compared to pre-pandemic levels, suggesting that consumers have truly fallen back in love with their freezers.

October 19, 2021

Waitrose Signs Up To the Robust Potato Pledge for Organic Potatoes

Waitrose and Partners is set to be the first major retailer to sign up to The UK Robust Potato Pledge, which will see the group move away from the use of copper-based fungicides on organic fresh potatoes in order to combat late blight Phytophthora.

August 23, 2021

Potato Photographer of the Year

The Potato Photographer of the Year competition was inspired by acclaimed photographer Kevin Abosch’s image of a potato which sold for $1million in 2016. This magnificent photograph confirmed the appetite for potato-based art.

July 15, 2021

Lamb Weston’s Dukes of Chippingdom campaign wins the 2021 B2B Integrated Campaign at the Drum Awards for Marketing

Lamb Weston strikes gold again with its marketing agency, Art of the Possible, by winning the 2021 B2B Integrated Campaign at the Drum Awards for Marketing.

Baked potato campaign will be right on target

December 08, 2020

UK Baked potato campaign will use consumer specific targeted messages

A new marketing campaign to promote the benefits of the baked potato in the United Kindom by the AHDB will use in-depth consumer analysis to pick the right spud selling point for each segment of the market.

November 10, 2020

Lockdown 2.0 (UK) is here – AHDB reflects on what it means for the potato industry

In the United Kingdom, Lockdown 2.0 is happening and it brings widespread closure of pubs and restaurants once again. AHDB reflects on what it means for the potato industry

June 19, 2019

Kettle Foods deepens its Norfolk roots with £2.7m potato processing investment

A well-known Norwich crisps brand has embedded its roots in Norfolk for decades to come by investing £2.7m in a new potato processing building - unlocking the factory's future growth potential.

April 16, 2019

McCain Foods GB partners with e.fundamentals to help drive online sales

McCain Foods, the world’s largest manufacturer of frozen potato products, has selected e-commerce analytics provider e.fundamentals to help drive sales of its products through retailers’ websites.

May 01, 2018

Kettle Chips launches new size £1 sharing bags of its most popular flavours

This spring Kettle Foods launches in the United Kingdom a new range of price marked packs (£1 per bag) to target the growing sharing snacks market.

April 28, 2018

Merger talks between UK supermarket chains Sainsbury's and ASDA (Walmart)

Merger talks between British supermarket chains Sainsbury's and Asda are at an "advanced" stage, Sainsbury's has confirmed.

December 05, 2017

McCain opens its Roastaurant to help settle the #greatroastdebate

McCain UK is opening a Roastaurant where one can sample 100,000 possible roast dinner combinations.

December 04, 2017

Aldi’s potato sales rocket in Wales

Aldi’s potato sales in Wales have risen by a third since the retailer began sales of Welsh potatoes five months ago, highlighting the popularity of homegrown produce in the country.

October 12, 2016

Kolak and Europe Snacks merge to form leading European manufacturer of private label snacks

Europe Snacks and Kolak Food Snacks Ltd. announced that they have joined forces.

May 16, 2016

Kettle Foods Ltd supports Kettle Bites with GBP 1.5 million campaign.

In the United Kingdom, Kettle Foods Ltd is supporting the KETTLE® Bites range throughout May and June, with the aim of educating target consumers that the new products offer great taste, but also a lighter eat for everyday snacking

March 08, 2016

AHDB Potatoes turns to top food bloggers to boost consumption

“Harnessing the power of leading bloggers and vloggers, as well as Twitter, Facebook and YouTube channels will enable us [AHDB Potatoes] to reach more consumers and engage with them on a more regular and impactful basis. As research shows, this is clearly the way forward.”

September 08, 2015

More than a bit on the Side: potatoes get marketing boost in the United Kingdom

With a major new campaign to promote fresh potatoes across Britain and Ireland about to break, AHDB Potatoes and Bord Bia (the Irish Food Board) are calling on industry to get behind it and help change the way consumers think about potatoes.

National Farmers Union (NFU) of Scotland

January 20, 2015

NFU Scotland urges shift from Potato R&D to Potato Promotion

To combat tumbling potato consumption, NFU Scotland has urged the industry’s statutory levy body to consider shifting its funding emphasis from research and development to more promotion.