Potatoes USA

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Potatoes USA is the nation’s potato marketing organization. Potatoes USA is the new (dba) name for the National Potato Promotion Board, that prior to March 2016 was doing business as (dba) the United States Potato Board (USPB).

The organisation is the central organizing force in implementing programs that will increase demand for potatoes.

The USPB provides the ideas, information, tools and inspiration for the industry to unite in achieving common goals.

Established in 1971, the USPB now represents more than 2,500 US potato growers and handlers and is the largest vegetable commodity board in the United States.
 

 

Anchored by a strong foundation of market and consumer research and analysis, the USPB domestic and international potato marketing programs include: advertising, nutrition science, public relations, retail and foodservice marketing, and issues management.

Whether the potato is grown for fresh, frozen, chip, dehydrated or seed use, the USPB is dedicated to positioning potatoes as a nutrition powerhouse—truly, goodness unearthed.

The USPB runs multiple websites, each targeting a different audience:

该公司新闻

Potatoes USA asked Americans, What’s Your Favorite Nutritious Way to Eat Potatoes?
五月 24, 2023

Potatoes USA asked Americans, What’s Your Favorite Nutritious Way to Eat Potatoes?

We can all agree that potatoes are America’s favorite vegetable, but a recent Potatoes USA survey investigated different regions’ preferred, nutritious ways to eat the mighty spud.
Potatoes USA Announces New Chairman, Mike Carter, to lead through 2023-2024
五月 12, 2023

Potatoes USA Announces New Chairman, Mike Carter, to lead through 2023-2024

Potatoes USA, the marketing and promotion Board for the potato industry, elected new leadership during its Annual Meeting on March 15, 2023.
Battling potato viruses innovations for a healthier harvest
五月 04, 2023

Battling potato viruses: innovations for a healthier potato harvest

Two years ago, the Potato Research Advisory Committee (PRAC) identified and wrote letters of support for a project known as 'The Potato Virus Initiative: Developing Solutions'.
Spud sentiment in the media continues to improve
五月 02, 2023

Spud sentiment in the media continues to improve

The widespread popularity of potatoes as America’s favorite vegetable naturally leads to their frequent appearance in the press. However, occasional misinformation can jeopardize the potato’s reputation.