Wendy’s/Arby's to re-enter Japan

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Wendy’s/Arby's to re-enter Japan

六月 30, 2010

Wendy’s/Arby’s Group Inc. is ramping up international expansion plans with a proposed re-entry into the Japanese market, the company said Wednesday.

The proposed restaurants are to be co-branded Wendy’s/Arby’s locations and feature menus offering signature dishes from both brands, the company said.

“Japan is an important market for us and we see significant long-term opportunities for growth there as well as throughout the Asia/Pacific region,” said Bob Bertini, a spokesman for Atlanta-based Wendy’s/Arby’s Group. “We have been formulating a re-entry strategy and we now are actively looking for operating partners in Japan.”