Doritos Brings a New Dimension to This Year's Super Bowl Experience with this Commercial
January 19, 2021
Doritos, one of the flagship brands from PepsiCo's Frito-Lay division, debuted its Super Bowl campaign, #FlatMatthew, with a cliff-hanging teaser that leaves fans guessing who exactly the commercial's secret star could be.
Utz Brands To Acquire Vitner’s Snack Food Brand And Distribution Assets
January 12, 2021
Utz Brands, Inc. announced that its subsidiary Utz Quality Foods, LLC has entered into a definitive agreement with Snak-King Corp. to acquire certain assets related to the Vitner's brand for a total purchase price of $25 million, subject to customary purchase price adjustments.
Frito-Lay Enhances Direct-to-Consumer Shopping Experience with the Launch of 'Make Your Own' Variety Pack
December 12, 2020
Snack fans have asked for more customization for years and Frito-Lay is responding in a big way. Frito-Lay today announced a new way for shoppers to customize their own Frito-Lay Variety Pack to fit the snacking needs of their household.
Utz Brands Appoints Shannan Redcay To Senior Vice President Of Innovation And Value Creation
October 09, 2020
Seeking to further accelerate innovation as consumer snacking continues to rise, Utz Brands, Inc. (NYSE: UTZ) announced it has appointed Shannan Redcay to the role of Senior Vice President of Innovation and Value Creation.
Frito-Lay announces a $200 Million Expansion of its largest US production plant in Perry, Georgia
July 16, 2020
Snack manufacturer Frito-Lay will expand its operations in Perry, Georgia, already its largest US Manufacturing facility. The $200 million investment in the production of Baked Cheetos Puffs and Tortilla Chips creates 120 new jobs.
Frito-Lay U.S. Snack Index Reveals Nearly All Super Bowl LIV Viewers Expect Snacks for the Big Game
January 23, 2020
As fans prep their platters for the Super Bowl, Frito-Lay has announced findings from its latest U.S. Snack Index, a poll focused on Super Bowl snacking habits, and the results are clear – snacking is an essential part of the game day experience.