Binegaaa! potato chips: Calbee educates Japan on salt & vinegar
August 28, 2020
Salt & vinegar may be a popular flavor in the United States (4th place) and even more so in the UK (2nd place), but it ranks nowhere in the top choices for Japanese consumers, who usually prefer plain salted, nori seaweed and salt, beef or chicken stock (consomme), sour cream or wasabi.
Side Delights Gourmet Petite Potatoes Receives US Packaging Design Award
April 22, 2020
Side Delights® recently announced its third packaging design award in five years. Graphic Design USA announced its 57th American Packaging Design Awards online today, including The Side DelightsÒ Gourmet Petite fresh potato package.
Bord Bia, CNIPT, Europatat and VLAM join forces to promote the consumption of fresh potatoes among European millennials
January 28, 2020
CNIPT, Bord Bia, Europatat and VLAM have launched an inspiring campaign under the title “Potatoes, prepare to be surprised – Europe’s favourite since 1536”.
Pringles set to launch 'Rick and Morty' potato chip flavour
December 17, 2019
American potato chip brand Pringles announced an upcoming Rick & Morty-themed flavour in partnership with Adult Swim and the Super Bowl.
Potato brand Tasteful Selections inspires happiness with Small-Bite Campaign
March 20, 2019
Potato brand Tasteful Selections inspires happiness with Small-Bite Campaign
McCain Foods South Africa can't claim they are 'SA's NO.1 Chip'
February 28, 2019
McCain Foods South Africa claims in this advert that it produces the country's 'number one' chip. However, the Advertising Regulatory Board (ARB) told them to remove the ads with immediate effect because the claim is simply not true.
Pringles 'flavor-stacking' back at the Super Bowl with depressed Alexa ad
January 31, 2019
Pringles made its Super Bowl debut in 2018, introducing Americans to the phenomenon 'Flavor Stacking.' This year, the Pringles brand is returning to the Big Game, showcasing a new advertisement in their 'Flavor Stacking' campaign.
Harvest Delites Potato Brand Launches at PMA Fresh Summit
October 18, 2018
Alsum Farms & Produce Inc. will introduce their latest brand, Harvest Delites, at the PMA Fresh Summit on October 18 - 20, 2018 in Orlando.
Rebranding Potatoes: Real Food. Real Performance
September 02, 2018
Potatoes USA has launched a video campaign on social media to boost the image of potatoes by focusing on their performance-boosting benefits
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