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Overnight, the Washington Potato Company potato dehydration plant in Warden, Washington, burned down.

Washington Potato Company Dehydration Plant in Warden destroyed by fire.

January 22, 2021
The Washington Potato Company potato dehydration plant in Warden, Washington, was destroyed by a massive fire overnight. The fire caused the immediate evacuation of about a third of nearby town of Warden (pop: 2700) for several hours due to concerns that an ammonia tank located in the plant could burst.
Freezer specialist FPS Food Process Solutions Announces Strategic Senior Appointments

Freezer specialist FPS Food Process Solutions Announces Strategic Senior Appointments

January 21, 2021
Freezer specialist FPS Food Process Solutions (“FPS”), a global leader in turn-key freezing and cooling equipment, announces strategic senior appointments to ensure continued strength in the growing food processing sector.
PEI Potatoes 'Made To Enjoy'

PEI Potatoes 'Made To Enjoy'

January 20, 2021
PEI Potatoes will be on the small screen once again this year, with a brand new message and commercial. 'Made to Enjoy' is a new approach for PEI Potatoes, aimed more at the end consumer than our previous campaigns.
Time for the Tlingit Potato

Time for the Tlingit Potato

January 19, 2021
Genetically distinct from its European counterparts, this coastal Alaska potato predates modern taste for russets and Yukon Golds.
Doritos Brings a New Dimension to This Year's Super Bowl Experience with this Commercial

Doritos Brings a New Dimension to This Year's Super Bowl Experience with this Commercial

January 19, 2021
Doritos, one of the flagship brands from PepsiCo's Frito-Lay division, debuted its Super Bowl campaign, #FlatMatthew, with a cliff-hanging teaser that leaves fans guessing who exactly the commercial's secret star could be.
Dr. Peter VanderZaag, a potato farmer in Canada

Webinar: 'Aeroponics for Nuclear Seed Potato Production: History, Status and Challenges'

January 19, 2021
The World Potato Congress is extremely pleased to present its next webinar on Thursday, February 18, 2021, with Dr. Peter VanderZaag, a potato farmer in Canada and due to COVID-19, now an armchair consultant involved with numerous potato projects in Asia and Africa.
Cheetos® Returns to the Super Bowl Stage with Mysterious (or Mischievous?) Campaign Starring Ashton Kutcher

Cheetos® Returns to the Super Bowl Stage with Campaign Starring Ashton Kutcher

January 15, 2021
Released today, teaser playfully reveals the brand has teamed up with the actor to steal the spotlight at Super Bowl LV ... with more talent to be revealed.
PepsiCo Doubles Down on Climate Goal and Pledges Net-Zero Emissions by 2040

PepsiCo Doubles Down on Climate Goal and Pledges Net-Zero Emissions by 2040

January 14, 2021
Pepsico announced it will accelerate its efforts to build a more resilient and sustainable food system, reducing GHG emissions by more than 40% by 2030. In 2020 the company achieved its objective to use 100% renewable electricity in the United States and plans to do the same in Mexico and Australia by the end of 2021
Potatoes are Returning: The First in Taco Bell's Vegetarian Plans to Make This Year Better Than Last

Potatoes are returning to Taco Bell

January 14, 2021
Teaming up with Beyond Meat® and the return of potatoes bring endless vegetarian customizations to Taco Bell's craveable menu offerings.
Utz Brands To Acquire Vitner’s Snack Food Brand And Distribution Assets; Expands Utz’s Position In Chicago And The Midwest

Utz Brands To Acquire Vitner’s Snack Food Brand And Distribution Assets

January 12, 2021
Utz Brands, Inc. announced that its subsidiary Utz Quality Foods, LLC has entered into a definitive agreement with Snak-King Corp. to acquire certain assets related to the Vitner's brand for a total purchase price of $25 million, subject to customary purchase price adjustments.
October – December retail potato sales in the US show continued growth

Record Retail Potato Sales in the United States continues in Q4

January 10, 2021
Record potato retail sales continued from October to December 2020, the second quarter of Potatoes USA’s marketing year 2021. All three months saw an increase in both dollar and volume sales, with the largest growth in December.
Idaho Potato Conference goes virtual this year

Idaho Potato Conference goes virtual this year

January 10, 2021
Given the unusual times of a global pandemic, the Idaho Potato Conference shifted from the annual in-person conference held in Pocatello to three days of virtual presentations.

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