Virtual Potato Expo 2021 Brings Industry Together Over Potatoes
January 26, 2021
From January 5-7, more than 1,000 U.S. and international potato industry members joined the first-ever virtual Potato Expo. The annual event that kicks off the year for the industry, was brought online for the first time in response to the travel challenges imposed by the ongoing coronavirus pandemic.
Idahoan® Declares Memphis the Mashed Potatoes Capital of America and Delivers More Than 300,000 Free Pouches
January 24, 2021
Idahoan Foods is delivering a pouch of Idahoan® Buttery Homestyle® Mashed Potatoes to more than 300,000 Memphis households this National Potato Lovers Month and will make a donation to Mid-South Food Bank later in the month.
Washington Potato Company Dehydration Plant in Warden destroyed by fire.
January 22, 2021
The Washington Potato Company potato dehydration plant in Warden, Washington, was destroyed by a massive fire overnight. The fire caused the immediate evacuation of about a third of nearby town of Warden (pop: 2700) for several hours due to concerns that an ammonia tank located in the plant could burst.
Doritos Brings a New Dimension to This Year's Super Bowl Experience with this Commercial
January 19, 2021
Doritos, one of the flagship brands from PepsiCo's Frito-Lay division, debuted its Super Bowl campaign, #FlatMatthew, with a cliff-hanging teaser that leaves fans guessing who exactly the commercial's secret star could be.
PepsiCo Doubles Down on Climate Goal and Pledges Net-Zero Emissions by 2040
January 14, 2021
Pepsico announced it will accelerate its efforts to build a more resilient and sustainable food system, reducing GHG emissions by more than 40% by 2030. In 2020 the company achieved its objective to use 100% renewable electricity in the United States and plans to do the same in Mexico and Australia by the end of 2021
Utz Brands To Acquire Vitner’s Snack Food Brand And Distribution Assets
January 12, 2021
Utz Brands, Inc. announced that its subsidiary Utz Quality Foods, LLC has entered into a definitive agreement with Snak-King Corp. to acquire certain assets related to the Vitner's brand for a total purchase price of $25 million, subject to customary purchase price adjustments.