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Lamb Weston

Potato wedges

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Brand Description

Lamb Weston is the master brand for the potato products produced by Lamb Weston.

In order to strengthen its global branding, a new Global Brand Identity was formulated in June 2015, introducing the tag-line "Seeing Possibilities in Potatoes"

Lamb Weston Brand Manifesto:
 

All hail the potato. It’s the world’s third most important crop.

And as populations grow, so does demand for more potatoes.

Better technology. Tastier recipes. Greener processes.

Game-changing ideas and more inventive thinking. That’s where they come in.

As global industry leaders, it’s their responsibility to always be two steps ahead.

Always challenge the status quo.
Forever ask ‘What if?’. And never, ever settle.

They believe their inventiveness will help change the world in ways that won’t just satisfy their growing population, but nourish the environment and advance the industry too.

When they look at a potato, they don’t just see a potato.

They see possibilities.

(Click picture to watch video) Lamb Weston Brand Identity Presentatation

Lamb Weston Brand Identity Presentatation

A Brand of:

Product Types offered by this Brand

News for this Brand

(LR) Nikki Cummins, manager plant manufacturing, Lamb Weston in American Falls; Chanel Tewalt, director of the Idaho State Department of Agriculture; Tom Werner, president and CEO of Lamb Weston; Jon Schutte, plant manager, Lamb Weston in American Falls;
August 12, 2024

Lamb Weston Celebrates Grand Opening of Expanded French Fry Manufacturing Line in American Falls, Idaho

Lamb Weston, a leading global supplier of frozen potato products, is renowned for its innovation and commitment to quality. With a legacy of excellence in the food industry, Lamb Weston continually invests in its production capabilities to meet the demands of a growing market.
John Sedgwick, new Board Chair of the UK Potato Processors’ Association (PPA).
May 23, 2024

Leadership change at the UK Potato Processors Association: John Sedgwick takes helm as Chair

John Sedgwick, the UK Potato Supply Manager at Lamb Weston, has been officially named the new Board Chair of the UK Potato Processors’ Association (PPA).
(LF) Johan Ichoh, Stephan van Kuik (CEO Lamb Weston), Abed Ichoh (Founder ILG Food Group), Tibor Warga, Roel Sweris, and Jurgen Meilink.
May 19, 2024

Lamb Weston and ILG Food Group are now also partners for the Swedish foodservice market

Lamb Weston and ILG Food Group are intensifying their collaboration to better serve the Swedish Mediterranean foodservice market.
Lamb Weston actualmente ocupa decenas de cuadrillas de operarios de la construcción. (Cortesía: 0223)
May 13, 2024

Argentina: Lamb Weston retrasada con la apertura de su nueva planta industrial

Las trabas en las importaciones han dificultado el cumplimiento de los tiempos previstos para la inauguración. La nueva fecha tentativa sería en el 2025.