Screenshot of the homepage of the new resource for UK's Chip Shop sector at bestchips.co.uk
New resource for UK Chip Shops - but no more Chip Week
With the frying trade accounting for 12% of the GB potato crop, ensuring quality across the sector has never been more important. In a bid to help the chip shop industry keep customer satisfaction high and compete in the increasingly aggressive quick service restaurant (QSR) sector, AHDB Potatoes has invested in a new online resource www.bestchips.co.uk
The site delivers good potato management and best practise procedures, as well as marketing tactics and insights into takeaway and chip consumption patterns, to provide chip shop owners and staff with invaluable, long-term business benefits.
Sections of the site
Good Potato Management
From purchasing potatoes to peeling, frying and storage, follow these rules of best practise to maximise production and minimise waste.
Chip Tips
A peek at some of the Chip Tips on the site
Marketing and Promotion
Social media, such as twitter can help to promote your business.
And make sure to follow @potatopro
Understanding the Market
Why do people love (fish and) chips so much and what would encourage them to buy them more often?
Market-specific information for a unique Industry
Kate Cox, marketing manager for AHDB Potatoes:
“We recognise that the fish and chip shop industry is unique, and as such it requires market-specific information. We have collated all of the material from our existing ‘chip skills’ portal from http://potatoes.ahdb.org.uk/ and added information about market influences and consumption patterns, to create a dedicated, one-stop-shop for the sector.Investment in the site replaces the annual Chip Week campaign, which ran for 24 years to 2015.
“As we know, competition in the QSR sector is intense and this means we must do all we can to help chip shop businesses stand out for the right reasons. Top quality chips and simple promotional tools and techniques can make a real diffrence and have significant impact, in terms of sales, awareness and customer retention – both in the short and longer term.
“We developed www.bestchips.co.uk to be the go-to hub for best practise information for chip shop businesses; we believe it will add real value to the sector and help improve chip quality and boost sales back down the chain as a result.”