Taco Bell in tortilla chips will be available in US retail in the flavors 'Classic', 'Mild' and 'Fire' - inspired by the sauce packets available in the Taco Bell restaurants.
Soon in the Grocery Store: Taco Bell Tortilla Chips
Starting in May, Taco Bell tortilla chips are rolling out to grocery and convenience stores in the United States.
Available in Fire and Mild sauce packet flavors, as well as Classic, the brand’s latest launch gives fans the chance to enjoy the taste of Taco Bell in tortilla chip form. The sauce packet inspiration doesn’t stop there. Fans will see familiar sauce packet designs and saucy wisdoms on the chips’ packaging – standing out from the crowd on store shelves.
Marisa Thalberg, Chief Brand Officer, Taco Bell Corp:
“This launch of our first line of sauce packet-inspired chips gives our fans a new way to access a taste of Taco Bell.”The Classic tortilla chips are salted and crispy, the perfect sidekick for your dip of choice. The Mild tortilla chips are seasoned with the bold flavor of Taco Bell’s Mild sauce, including hints of three chili peppers and cumin. The Fire tortilla chips convey the fiery flavor of Taco Bell’s Fire sauce, with hints of jalapeño, chili peppers and paprika.
“Our sauce packets are one of the brand’s most unique aspects and were the natural choice for both the flavors and packaging of our tortilla chips.”
The Classic tortilla chips are salted and crispy, the perfect sidekick for your dip of choice. The Mild tortilla chips are seasoned with the bold flavor of Taco Bell’s Mild sauce, including hints of three chili peppers and cumin. The Fire tortilla chips convey the fiery flavor of Taco Bell’s Fire sauce, with hints of jalapeño, chili peppers and paprika.