Four distinct segments of consumers in the Australian marketplace can be distinguished. They are named to reflect behaviours and core needs. By understanding their needs you are better placed to target and satisfy them.
september 03, 2015
Australian Consumer Research Potato-Tracker wave 10 available
Potatoes are becoming more appealing to Australia’s innovative home chefs ('Eager Explorers') who are searching for the next exciting food trend, according to new consumer research.
From the archive
A potato field in the highlands of Papua New Guinea (Mount Hagen, Western Highlands Province) is being checked for blight (Courtesy: Paul Petrus, Panoramio)
augustus 19, 2015
Papua New Guinea bans import Australian Potatoes
The Papua New Guinean Government has instituted a ban on the import of selected Australian fruits and vegetables, including potatoes, effective from 11 August 2015.
From the archive
Some of the actionable results of Potato Tracker Wave 9 relate to the packaging of potatoes (Colmar Brunton)
augustus 10, 2015
Australian consumers favour pre-packaged potatoes in a small bag
Consumer research in Australia, Potato Tracker, has shown that Australian consumers prefer to purchase pre-packaged potatoes, with one to two kilogram packages as the ideal sizes.
From the archive
Kevin Clayton Green (center) - one of five Industry Award recipients - is presented with his award by World Potato Congress Inc. President and CEO, David Thompson (left), and Awards Committee Interim Chair, WPC Vice-President John MacQuarrie (right) duri
juli 29, 2015
Australian potato industry researcher honoured at World Potato Congress
Australian horticulture researcher and industry stalwart Dr Kevin Clayton-Greene has been honoured with a prestigious Industry Recognition Award at the 9th World Potato Congress in Beijing, China.
From the archive
One Third of Aussies can't name a single Potato Variety
juli 16, 2015
One Third of Aussies can't name a single Potato Variety
It appears that many Australians don’t know their King Edwards from their Kennebecs, with the latest wave of the Potato Tracker consumer research project indicating that some people can’t name a single variety of potato, despite being the most commonly purchased vegetable commodity.
From the archive
Keynote Speakers National Horticulture Convention in Queensland, Australia
juni 14, 2015
Keynote Speakers National Horticulture Convention in Queensland, Australia
A Tasmanian potato grower - known for her innovative use of the vegetable - has been announced as a keynote speaker at this year's National Horticulture Convention in Queensland, later this month.
From the archive
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Workshop to help South Australian growers prepare for potato pests
mei 21, 2015
Workshop to help South Australian growers prepare for potato pests
South Australian potato growers will have the opportunity to be updated on the latest research and development (R&D) including managing soil pathogens, pests and diseases at a special workshop to be held by AUSVEG in Murray Bridge next week.
From the archive
Men with the golden tongues: James Bond & Chris Murphy talk economics at Australia`s top horticulture event
mei 17, 2015
Men with the golden tongues: James Bond & Chris Murphy talk economics at Australia`s top horticulture event
Economics experts James Bond and Chris Murphy have been issued with a licence to thrill delegates at this year’s National Horticulture Convention, Trade Show and Awards for Excellence on the Gold Coast (Australia)
From the archive
South Korea potential growth market for Australian potatoes
april 15, 2015
South Korea potential growth market for Australian potatoes
South Korea could help provide Australian potato growers with some relief from domestic cost pressures via a potentially lucrative growth market for exports.
From the archive