Tayto: Mr Tayto's autobiography 'cutting edge 21st century marketing communications'
december 28, 2009
Tayto: Mr Tayto's autobiography 'cutting edge 21st century marketing communications'
Iconic Irish potato chips [crisps] brand Tayto exemplifies the problems encountered by local brands in a globalised world. Savaged by rapacious retailers on the one side it is under relentless assault from multinational brands with far greater resourc...
From the archive
Potato chips (crisps) manufacturer Largo set for profit despite flat sales
december 09, 2009
Potato chips (crisps) manufacturer Largo set for profit despite flat sales
Irish Crisp maker  Largo Foods expects to make a net profit this year in spite of sales in Ireland of its leading snackfood brands – Tayto, King and Hunky Dorys – remaining flat at about €76 million.“Our sales are up 27 per cent in the North, but in th...
From the archive
What's in potato peels?
juli 16, 2009
What's in potato peels?
What sort of bounty could possibly lie in piles of discarded potato peelings?“We have been interested in by-products for quite a while now,” says Dr Nigel Brunton, a senior research officer with Teagasc who works with phytochemicals derived from plants...
From the archive