Potato Board general manager Greg Donald watches one of the videos while wearing the virtual reality goggles.
november 16, 2021

Potato buyers treated to virtual reality tour of Prince Edward Island

The Prince Edward Island Potato Board is using virtual reality to remind buyers of the reasons to purchase potatoes from the Island. A dozen virtual reality kits including high-tech goggles were sent to retailers in Canada and the United States
2021 Q1 potato sales at US retail see increases compared to 2019
november 08, 2021

2021 Q1 potato sales at US retail see increases compared to 2019

During the first quarter of Potatoes USA’s Marketing Year 2022 (July - September 2021), potato sales decreased in dollars by 1.1% and in volume by 5.7% compared to the same period in 2020.
The Little Potato Company Introduces Purely Purple and Extends Microwave Ready Line with Culinary Flavors
november 04, 2021

The Little Potato Company Introduces Purely Purple and Extends Microwave Ready Line with Culinary Flavors

The Little Potato Company is introducing two flavor extensions to its best-selling Microwave Ready line - Smoked Salt and Roasted Garlic, Rosemary, and Thyme - and a new proprietary potato variety, Purely Purple.
American Frozen Food Institute and IRI Partner to Drive Growth for Frozen Food Manufacturers and Retailers
oktober 03, 2021

American Frozen Food Institute and IRI Partner to Drive Growth for Frozen Food Manufacturers and Retailers

The American Frozen Food Institute (AFFI) and IRI® announced a new partnership to provide AFFI members with complimentary access to IRI data on frozen food performance in real-time.
United States potato sales strong in the marketing year 2020-21.
oktober 02, 2021

United States potato sales strong in marketing year 2020-2021

The marketing year that ended in June 2021 was unlike any year the US potato industry has ever experienced. With pandemic restrictions ebbing and flowing from June 2020 to July 2021, sales at foodservice fluctuated while retail purchases remained extremely strong throughout the year.
Tasteful Selections introduces 100 percent recyclable and compostable paper packaging.
september 22, 2021

Tasteful Selections introduces 100 percent recyclable and compostable paper packaging

Tasteful Selections®, leading the bite-size potato category in innovation and sustainability is pleased to announce the limited launch of its new 100-percent plastic-free, recyclable and compostable packaging.
Retailers Break Away from the Pack with Top Awards in Idaho Potato Lovers Display Contest
juli 01, 2021

And the winner is... Top Awards in the Idaho Potato Lovers Display Contest

Pulling out all the stops to showcase their favorite spuds, retailers nationwide fought hard for the highest honors in the Idaho Potato Commission’s (IPC) 30th annual Idaho® Potato Lovers Display Contest.
US Online Grocery Sales hit USD8.4 billion in April, up 16% vs prior year
juni 24, 2021

US Online Grocery Sales hit USD8.4 billion in April, up 16% vs prior year

The US online grocery market finished April with $8.4 billion in sales, as 67.8 million households placed an average of 2.73 online grocery orders during the month.
US Sales of Fingerlings, Gourmet Varietal Potatoes Continue to Climb.
juni 17, 2021

US Sales of Fingerlings, Gourmet Varietal Potatoes Continue to Climb

As shoppers stock up for the summer grilling season, new national sales data indicates US sales of fingerlings and smaller-sized gourmet varietal potatoes, both popular for backyard cookouts, remain on a solid, upward ascent.
New Pringles® Wavy Pineapple Habanero Takes Your Taste Buds On A Tropical Getaway
juni 03, 2021

New Pringles® Wavy Pineapple Habanero Takes Your Taste Buds On A Tropical Getaway

Available for a limited time, the Pringles Wavy Pineapple Habanero crisps deliver a tangy, smoky taste and the chance to win a sweet beach vacation.
Herr's Launches 'Flavor Mix Mystery' Chip Asking Fans To Guess The Mystery Combination
mei 19, 2021

Herr's Launches 'Flavor Mix Mystery' Chip Asking Fans To Guess The Mystery Combination

Nation's largest family-owned snack maker invites fans to guess the flavor combination for a chance to win $10,000.
Lay's® takes on three epic Canadian flavours in a #FlavourFaceOff
mei 18, 2021

Lay's® takes on three epic Canadian flavours in a #FlavourFaceOff

The iconic Lay's® brand is putting some of our most iconic flavours from Doritos®, Ruffles® and Smartfood® on its classic potato chip to see who does it best in the ultimate Flavour Faceoff.

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Cheetos And Doritos Go Head-to-Head In Epic Flamin' Hot Faceoff
mei 03, 2021

Cheetos And Doritos Go Head-to-Head In Epic Flamin' Hot Faceoff

After years of fans debating and taking sides, Cheetos® and Doritos® will officially settle the score to see which beloved brand is truly the most loved. Will it be Team Cheetos, or will it be Team Doritos?
As More Shoppers Continue to Cook at Home, Side Delights Offers a Variety of Healthy Economical Potato Products
april 29, 2021

As More Shoppers Continue to Cook at Home, Side Delights Offers a Variety of Healthy Economical Potato Products

With gatherings now permitted at varying levels, people are eager to cook and dine with family and friends. Side Delights offers a variety of potatoes and recipes perfect for parties of any size.
New branded Idaho russet potato packaging launched
april 20, 2021

New branded Idaho russet potato packaging launched

If consumers 'eat with their eyes first', you could say that packaging is the main course. As such, communicating your brand through a unique package can be one of the most powerful tools in the produce aisle.
Tasteful Selections takes it outside and launches the second quarter of 'It’s the little things' Campaign
april 07, 2021

Tasteful Selections takes it outside and launches the second quarter of 'It’s the little things' Campaign

Spring into the new season, full of warmer weather and new recipes in Tasteful Selections® second quarter of the 'It’s the Little Things' Campaign.
HZPC: 'Ready to grow in North America'
april 06, 2021

HZPC: 'Ready to grow in North America'

Potatoes in the United States and Canada are a commodity. When selecting varieties, the color of the skin tends to be the primary consideration. As the new managing director of HZPC Americas Corp, Jeff Scramlin sees opportunities to increase market share by highlighting the distinguishing characteristics.
Utz Celebrates National Potato Chip Day With Promotions and Sweepstakes
maart 13, 2021

Utz Celebrates National Potato Chip Day With Promotions and Sweepstakes

Utz Quality Foods, LLC, is pleased to usher in National Potato Chip Day (March 14), while it begins its 100th year of making great-tasting, family-favorite snack foods.

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