The Irish Fruit and vegetable wholesaler Iverk Produce has signed a deal to provide Aldi with €70m worth of Irish-grown potatoes over three years.

With a major new campaign to promote fresh potatoes across Britain and Ireland about to break, AHDB Potatoes and Bord Bia (the Irish Food Board) are calling on industry to get behind it and help change the way consumers think about potatoes.

Addressing the National Potato Conference in Dublin today (Wed), IFA President John Bryan said the current loss-making situation for potato growers was unsustainable. He laid down a clear challenge to the retailers and merchants to address the serious ...

In Ireland, a Potato Promotions Group is to be established to plan and implement a major marketing initiative over the next three to five years, which will address consumer perceptions about potatoes and drive demand. New research shows that almost tw...

The primacy of the Roman Catholic Church and the centrality of the pub are not the only staples of Irish life under threat. Fresh potatoes are losing their place as the carbohydrate of choice on the Irish plate, prompting a national campaign to arrest ...

A campaign to raise awareness about the humble spud couldn't have come at a better time for Ireland's beleaguered potato growers. A total of €300,000 has been invested in a national campaign by the Department of Agriculture, Bord Bia, Agri Award, Tea...