How's this for a global marketing strategy? Each month target a different international market with an ad that offends some segment of the population, then, after earning a lot of media attention, apologize and pull the ad.   That's the pattern of off...

Burger King Corp.(NYSE:BKC) announced today that it is enhancing its BK® Kids Meal menu with offerings that meet its stringent nutrition criteria for advertised Kids Meals, as part of the company’s commitment to its BK Positive StepsSM program. With th...

As the unemployment rate in the United States continues to rise, hitting 8.9 percent in April, quick-service chains that have so far battled successfully against the recession may find their good fortunes are running out. Analysts last week proffered ...

Burger King Holdings Inc. lowered its full-year profit guidance, citing the weak economy and the possible affect of the swine flu outbreak that started in Mexico, despite a third-quarter profit increase of 14.6 percent. Burger King said Wednesday tha...

For decades, Burger King has relied on the same conveyor oven technology to provide its signature flame-broiled flavor profile. But that technique, originally designed to cook the brand’s Whoppers, also limited the types of product offerings the chain ...

Eighteen major catering companies, including many high street brands, will introduce calorie information on their menus for the first time. The list of trailblazers, announced today by Public Health Minister Dawn Primarolo and the Food Standards Agenc...

Fast-food chains are targeting cash-strapped patrons of casual-dining restaurants with premium products that are blurring the line between the two dining categories. One chain boosting its high-end offerings is Burger King Holdings Corp. (BKC). The No....

Burger King Holdings Inc.(BKC)reported a 10% decrease in second-quarter net income, as a stronger U.S. dollar took a toll on earnings despite improved sales.The quarter's results were below analysts' expectations, and the stronger dollar prompted the f...

Burguer King está consolidando su crecimiento en Sudamérica, en especial en México donde la franquicia cuenta ya con 400 establecimientos, superando claramente a su más directo competidor, Mc Donald’s, que se sitúa con 374 puntos de venta en el país az...