Many QSR chains starting to show signs of weakness

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Many QSR chains starting to show signs of weakness
mei 10, 2009
As the unemployment rate in the United States continues to rise, hitting 8.9 percent in April, quick-service chains that have so far battled successfully against the recession may find their good fortunes are running out.

Analysts last week proffered that a combination of still-rising unemployment and a decrease in the number of consumers left to trade down from higher-priced restaurants and provide QSRs with incremental sales gains could lead to softness in the months ahead.

With the exception of McDonald’s, which on Friday posted a 6.1-percent increase in U.S. same-store sales for April, chains including Burger King, Wendy’s, Carl’s Jr. and Sonic have all reported slowed sales. Same-store sales for those chains were either modestly positive or dipped into negative territory.

“We attribute this sequential softening of QSR sales to rising unemployment and to a moderation in consumer trade-down, assuming that consumers inclined to trade down to QSR have probably already done so,” analyst Joe Buckley at Bank of America-Merrill Lynch said in a Friday research report.

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  • Burger King

    The BURGER KING® system operates more than 11,100 restaurants in all 50 US States and in more than 65 countries worldwide. Approximately 90 percent of their restaurants are owned and operated by independent franchisees

  • McDonalds Corporation

    McDonald's is the leading global foodservice retailer with more than 34,000 local restaurants serving nearly 69 million people in more than 118 countries each day. 

  • Sonic Drive-in

    SONIC®, America's Drive-In (NASDAQ: SONC) is the nation's largest chain of drive-in restaurants. SONIC started as a hamburger and root beer stand in 1953 in Shawnee, Okla., called Top Hat Drive-In, and then changed its name to SONIC in 1959.

  • Wendys Arbys Group Inc.

    Wendy’s/Arby’s Group, Inc. - in existence from 2008 - 2011 - was at the time the third largest quick service restaurant company in the United States and was comprised of the Wendy’s® and Arby’s® brands, two companies distinguished by traditions of quality food and service.

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QSR ketens / restaurants
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