News For Calbee Inc. (Japan)

Japanese snack companies are always looking for new and exciting ways to tantalize their taste buds. Now, the country’s leading potato chip maker, Calbee, is changing the game entirely by taking the crunch out of their potato chips

Since the dawn of the potato chip, humanity has struggled to fully control it. Like the Sirens of Anthemoessa, they draw them in with their delicious flavors and crunchy textures

Looking at the Japanese snack market, Japanese potato chip products are a highly active category. Compared to Chinese potato chip products, Japanese potato chips are worth learning from in terms of flavor selection and dimensions.

Are you looking for a tasty snack to go with your beer, sake or Strong Zero this winter season? If you're a seafood-lover, look no further than Calbee's latest entry in their "Otona no Potato Rich" chips geared towards adults.

Salt & vinegar may be a popular flavor in the United States (4th place) and even more so in the UK (2nd place), but it ranks nowhere in the top choices for Japanese consumers, who usually prefer plain salted, nori seaweed and salt, beef or chicken stock (consomme), sour cream or wasabi.

Continuing to deliver introducing snack options, Calbee‘s Hong Kong division has now put together two new potato chip flavors centered around classic Hong Kong flavors.

Trolls-CalbeeThe oven-baked crunchy chickpea sticks are launching in two flavors, named after characters in the film – 'Barb BQ Beef Rock Strings' and 'Poppy's Ketchup Pop Strings'.

Japanese snack company Calbee is gearing up for a US marketing campaign for its best-selling Jagarico potato snack in an aggressive drive to increase overseas sales.

Major Japanese snack-maker Calbee Inc. said Thursday that it will extend the 'best before' date for its potato chip products by two months.