
juli 13, 2009
Will ITC Foods make its first Profit?
After the initial struggle, ITC Foods is finally making its presence felt through its parent’s distribution muscle.ITC Foods, which entered the market in 2001, is the smallest business in the Rs 23,000 crore ITC Group. But the conglomerate’s eight-year...From the archive

juli 17, 2008
Snack Food market in India 2008 (GAIN report)
The snack food market in India is $3 billion;with the organized segment accounting for almost half of the market share and growing at rate of 15 to 20 percent per year.However, the imported snack food market is growing but small ($30 million) due to hi...From the archive

november 27, 2007
ITC Aiming for Top Spot in India
Indian giant ITC has announced that it aims to treble the turnover of its packaged food operations and to become the overall leader of the Indian packaged food sector by 2011.The cigarette giant’s food units are growing at a rate of 68.17% annually.Exa...From the archive

september 12, 2007
The battle for market share in the Indian savory snacks market
Over nearly a decade, Frito-Lays India grew to be the undisputed champion of the branded part of the salty snack segment, estimated to be valued at around Rs 2,000 crore. Competition for the vast majority of this period was principally from local brand...From the archive
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augustus 27, 2007
Bingo carries forward the ‘Great Combination’ story for ‘Red Chilli Bijli Potato Chips’
ITC Food’s Bingo is once again using the popular ‘Great Combination’ humour platform for its newly launched ‘Red Chilli Bijli’ flavour potato chips. With its previous campaigns having generated a huge buzz around the brand name, ITC Food has decided t...From the archive

augustus 22, 2007
Technico could boost ITC's Bingo potato chips business.
ITC’s latest acquisition may seem like an extension of its presence in the agri-inputs space. The Zuari group’s seed potato business Technico Pty in Australia will add to its agri-input business. But just as trading in wheat gives it an edge in sourci...From the archive

augustus 18, 2007
Indian ITC takes over Australian owner of Technituber technology
Diversified major ITC Ltd, which launched potato chips under the brand Bingo, has taken over Australian agri-biotech company Technico Pty Ltd for an undisclosed sum, as part of a strategy to strengthen its foods business. An ITC spokesperson said th...From the archive
