If the Innate GMO potato is going to take off, depends on Simplot winning over three major factions, Farmers, big buyers such as McDonald's and the Consumer

A potato genetically engineered to reduce the amounts of a potentially harmful ingredient in French fries and potato chips has been approved for commercial planting, the Department of Agriculture announced on Friday.

Himalya International Ltd, a food processing firm based in India, is terminating its frozen foods joint venture (JV) with US-based J R Simplot Company, as per a stock market disclosure.

The J.R. Simplot Co. expects USDA approval for its genetically modified Innate potatoes within the next two months. Simplot Plant Sciences Director of Commercialization Kerwin Bradley outlined the strategy for marketing the potatoes at the Potato Association of America meeting in Spokane.

As part of the second and final public environmental assessment comment period for the J.R. Simplot Company's petition to deregulate its biotech Innate™ 1.0 potatoes, the National Potato Council submitted comments to the Federal Register noting that the technology 'could effectively address key production and processing issues facing the potato industry.'

Simplot's Safety Days initiative was recently recognized by McDonald’s Corporation as demonstrating best practices in the “Community Impact” section of the company’s Sustainable Supply awards.

According to the St. Louis Business Journal, J.R. Simplot and Benson Hill are to launch a pilot to improve the photosynthetic efficiency of the potato crop