Strengthening its distinct position in the market, Kurkure, one of India’s most loved snack brands, has expanded its portfolio with its latest flavour innovation Kurkure Chatpata Cheese.

Dilen Gandhi, Sr. Director and Category Head - Foods, PepsiCo India tells us how difficult the lockdown period was for Pepsico's Kurkure and how the company plans to leverage on the current rise in-home consumption for snacks.

PepsiCo plans to invest US$1 billion in Pakistan over the next five years, the PepsiCo Chief Executive Officer (CEO) for Asia, Middle East and North Africa (AMENA) Mike Spanos told Prime Minister Imran Khan in a meeting held in Islamabad late last month.

Despite being an early bird in branded packaged snacks, PepsiCo India faces tough competition in this category. The company bets on its Kurkure brand combined with local flavors to keep up with the competition.

PepsiCo India is streamlining its snacks portfolio, creating two master brands: Lay's and Kurkure for western and Indian traditional salted snacks respectively.

PepsiCo's salty snack brand Kurkure's latest ad campaign has arrived at a rather appropriate time. The Rs 9,400 crore Indian snack market is growing at a very healthy pace, about 25 per cent a year.

Kurkure, India’s most popular namkeen brand from PepsiCo India’s foods portfolio, has launched two new fun offerings-Kurkure Puffcorn and Kurkure Monster Paws. The brand takes pride in using trusted ingredients found in Indian kitchens.

India-based Namkeen brand from PepsiCo, Kurkure has launched three new products under the 'Ingredients of India' range made with a special ingredient, Dal.

A new advertising campaign for Frito Lay India's Kurkure snack encourages people to spend time with their families.