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december 17, 2012
Pepsi's low but assured price turns Bengal farmers to Atlanta potatoes
Lufthar Rahman and his neighbours at Abhirampur village in Hooghly in West Bengal have sowed more Atlanta variety of potato this year. It is for use by PepsiCo India for making flakes and other Frito-Lay products.From the archive

december 16, 2012
Lays launches Chicken Cola flavored potato chips in China
Pepsico is taking its global Power of One program to jointly promote beverages and snacks a step further in China, with the marriage of two Pepsi brands in a single product: Pepsi-Cola chicken-flavor Lay's potato chips.From the archive

september 25, 2012
Indian savory snacks market shifts towards branded traditional salty snacks
Just three years ago, the Indian savory snacks market was dominated by western snacks such as potato chips and finger sticks that had nearly two-third of the market controlled primarily by Pepsi Frito Lays and ITC Foods.From the archive

september 15, 2012
Kurkure adds new flavours: Kurkure Puffcorn and Kurkure Monster Paws
Kurkure, India’s most popular namkeen brand from PepsiCo India’s foods portfolio, has launched two new fun offerings-Kurkure Puffcorn and Kurkure Monster Paws. The brand takes pride in using trusted ingredients found in Indian kitchens.From the archive
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maart 12, 2012
Calbee plans major expansions outside Japan
Calbee Inc. said it plans to increase its overseas sales to account for at least 30% of the Japanese snack maker's total by 2020 from roughly 3%, seeking to offset a dim outlook at home. To help lay a groundwork for its push into markets outside Japan...From the archive

februari 27, 2012
30.000 Indian farmers farming for Pepsico next year.
PepsiCo expects the number of Indian farmers, from whom it sources different produce, to reach 30,000 by the end of next year, up 25 per cent from the existing pool. The company works with farmers across nine states, including Punjab, Maharashtra and ...From the archive

januari 18, 2012
Lay's Baked in India launched to expand health portfolio
India’s leading potato chips brand, Lay’s from PepsiCo, has joined hands with renowned designer duo Shantanu-Nikhil to launch a new range of baked chips - 'Lay’s Baked', through an exclusive fashion show in Delhi.From the archive

november 28, 2011
Calbee introduces new coffee flavoured potato chips in Japan
Calbee Paripari Variation My Potato, Mocha Cocoa Potato Chips, a new coffee flavoured potato chip in Japan, was selected by Datamonitor as the innovation of the week. "Bitter and sweet"are the words used to describe the new limited edition ...From the archive

oktober 24, 2011
'Tangles' latest addition to ITC's portfolio of savory snacks
ITC Food’s salted snack brand Bingo continues to tickle consumer taste buds with new variants. The latest to hit the shelves is Tangles, the fourth in its portfolio, after Bingo potato chips, Bingo Tedhe Medhe and Bingo Mad Angles. The product, which...From the archive

september 19, 2011
PepsiCo to Partner with China's Ministry of Agriculture to Promote Sustainable Farming
PepsiCo, Inc. announced that it has signed a Memorandum of Understanding with the Ministry of Agriculture of the People's Republic of China to promote sustainable agriculture projects and accelerate the development of the Chinese countryside.From the archive

september 06, 2011
Pepsico India makes Sankrail snack plant hub for new products
PepsiCo India will make its food plant at Sankrail near Kolkata a hub for making newer products as it expands its portfolio of health and nutritious food. "We plan to make this plant as a global benchmark,"PepsiCo India Holdings CEO (Foods) ...From the archive



